Too Good To Go starts collaboration with Somention

Too Good To Go starts collaboration with Somention

After a pitch process, Too Good To Go selected social media agency Somention. This month, the agency started community management, webcare and monitoring for the brand’s Twitter, Facebook and Instagram channels.


As Too Good To Go’s social channels are growing rapidly, the brand – whose mission is a planet without food waste – was looking for an agency that could help them build a strong online community. Somention will actively monitor Too Good To Go’s social channels and respond to the topic of food waste. In this way, the brand aims to inspire and motivate the entire country to take action against food waste.

Sharonne van Diemen – PR & Content manager Too Good To Go: “Somention convinced us with their expertise. The agency’s knowledge of webcare and community management gives us many opportunities to further expand our online presence.”

Charlotte Koeleman – CCO Somention: “We are extremely proud to work for such a beautiful and sustainable brand as Too Good To Go. A collaboration in which we can make a positive impact on Dutch society is a highlight within our portfolio. Due to Too Good To Go’s rapid online growth, there are many opportunities in the field of community building and we are so happy to contribute to that.”

About Too Good To Go

Too Good To Go can no longer stand to see more than 1/3 of the food produced go to waste and is determined that something must be done. Always in a fun and accessible way. Through the app – with more than 3 million registered users – Too Good To Go connects shops with leftover products to consumers. This way, almost 13 million meals have already been saved from waste in the Netherlands. Too Good To Go wants to inspire and motivate the entire country to take action against food waste.

Curious about what’s going on on Too Good To Go’s socials? Check out the channels below and join the conversation!

♻️ Instagram
♻️ Facebook
♻️ Twitter

Share ↓