Somention strengthens its strategic business line

Somention strengthens its strategic business line

Good news! We are expanding our strategy business line with two new strategists: Dieuwke de Voogd and Bob Koenderman. Dieuwke, previously from Coolblue, brings years of experience in developing digital strategies. Bob joins us from M2|OC, where he was responsible for coordinating digital media campaigns.

The growth of user-generated content (UGC), the rise of AI, and changes on platforms like TikTok have made it difficult for many brands to stay ahead. As a result, the demand for social media strategy has grown significantly in recent years.

Charlotte, Managing Partner at Somention: “Great creative work and ROI are only possible with a solid strategy, a starting point against which everything you create must be measured. With Dieuwke and Bob on board, we can better support brands and companies in this area.”

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