10 Apr Somention New EU Social Partner Lamb Weston
Somention is looking forward to a new collaboration with Lamb Weston, the European market leader in frozen potato products. As a partner of Lamb Weston, Somention is responsible for developing and expanding social strategy & European always-on content creation, with focus on Spain, Italy and the Netherlands in the first year.
Dennis Kabbedijk – Head of Digital Innovation & Brand Marketing EMEA at Lamb Weston talks about the collaboration: “We chose Somention because they are very enthusiastic and energetic, but above all they also work strategically and systematically. From the first meeting the team gave us the feeling of embracing our business and being able to take our social media efforts from concept to operational implementation in all countries.”
Somention looks forward to working together and is delighted to support Lamb Weston in taking the brand to the next level.