21 May Somention gets started for #teamkruidvat on TikTok and Instagram
Kruidvat, part of AS Watson, and Somention are joining forces for an employer branding strategy on TikTok and Instagram. In this pilot project, Somention will work to strengthen Kruidvat’s position as an attractive employer among the young target audience and increase its reach. Additionally, the social media agency will also handle all community management for the ‘teamkruidvat’ accounts.
“With the development of spot-on content for the target audience and increasing interaction within the community, we aim to showcase the real character and inclusive atmosphere of Kruidvat. Working at Kruidvat is all about fun, friendliness, and working with your friends, and that’s exactly what you’ll see on our channels. We see that the target audience is responding well to our initial content and that there’s already a lot of interaction taking place! This is a great indication for the future,” said Vivian Kowalski, Executive Creative Director at Somention.
For media inquiries or further information, please contact:
Katherina Slee
Marketing manager
marketing@somention.com