SodaStream Benelux chooses Somention for their influencer campaigns

SodaStream Benelux chooses Somention for their influencer campaigns

After an intensive pitching process, SodaStream has selected Somention as their partner for their influencer activations in the Netherlands and Belgium. The collaboration starts with the summer campaign, SodaStream aims to make tap water exciting again by offering a variety of flavours. The focus this summer will be on Lipton flavours and refreshing combinations.

“More and more people have a SodaStream in their kitchen, but not many experiment with flavours. In the pitch, we sought out creative extremes, empowering influencers to showcase their strengths to the fullest. We are confident that with our layered influencer strategy, SodaStream will truly make its mark this summer,” said Vivian Kowalski, Executive Creative Director at Somention.

“We chose Somention because of their innovative and creative concepts. Their expertise and progressive influencer marketing approach makes Somention the ideal partner for SodaStream.” Says William Vermelis, Benelux Media Manager of Sodastream.

For media inquiries or further information, please contact:

Katherina Slee
Marketing manager

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