Royal Grolsch chooses Somention

Royal Grolsch chooses Somention

Somention is the new social media agency for Grolsch and Viper Hard Seltzer. A successful pitch proved Somention to be the best match. The agency will take care of the social strategy, content creation and community management for both brands.


The search for a new social agency for Grolsch and Viper Hard Seltzer – the latest introduction of Royal Grolsch – involved a pitch process in which Somention came out on top. In addition to strategy and social content creation, the agency will also handle the community management for these beverage brands.

Ellen Slaa – Kamphuis, Brand Manager Grolsch: “Somention convinced us with their extensive and creative campaign ideas, thorough social analysis for both Grolsch and Viper. In addition, they have all the expertise we are looking for and Somention fits our brand’s values well: an agency with character and a no-nonsense mentality.”

Vivian Kowalski, Creative Director Somention: “With Grolsch and Viper we have managed to bring in wonderful A-brands. We use the power of social media to bring people together and encourage them to enjoy themselves. With Grolsch, we will continue to build a cast-iron brand and with Viper, we will be introducing a new sound to the Hard Seltzer market. We can’t wait to get started on creating content for these brands because the pitch certainly gave us a taste for more.”

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Follow Viper Hard Seltzer on Instagram

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