29 Aug Fleurop joins forces with Somention
Somention is responsible for the strategy and brand communication across all channels, including always-on content. The first TV commercial can be seen from today.
During an intensive pitch process, Somention managed to surprise the brand with a distinctive campaign strategy. A year-round concept to ensure that Fleurop is top of mind with its target group. Not just at the usual ‘flower moments’, but throughout the entire year.
“Our change of course from traditional media to a focus on always-on means a new approach and a new partner. The presented campaign and clear always-on elaboration by Somention proved to be a perfect match”, says Jasper van der Bijl, Manager Marketing & E-Commerce at Fleurop.
Charlotte Koeleman, CCO at Somention: “We are incredibly proud to be working for the industry leader Royal Fleurop. We will approach the broad challenge with a sharp social first strategy, in which we primarily put the local character of Fleurop in the spotlight.”
Early September, Fleurop’s content will appear via social, online and radio. The new TV commercial can already be seen from today.