David Schotting swaps Blauw Gras for Somention, Fouad El Hamdaoui (We Are Blossom) new Creative Director

David Schotting swaps Blauw Gras for Somention, Fouad El Hamdaoui (We Are Blossom) new Creative Director

David Schotting (Blauw Gras) and Fouad El Hamdaoui (We Are Blossom) join Somention as Head of Studio and Creative Director. They will join current ECD Vivian Kowalski in leading the creative teams. With this, Kowalski strengthens her focus on the creative direction and growth of the social media agency. The agency works for (international) clients such as ASAHI Group (Grolsch, Peroni, Viper), Fleurop, Domino’s Pizza, Mediamarkt Benelux, Driscoll’s EU and Lamb Weston EMEA.

Schotting has started as Head of Studio at Somention, where he is responsible for the team of specialists, in motion design, 4D & AI, among others. Previously, he worked as Creative Director Studio at Blauw Gras. With his eye for innovation, process optimization and creation, he wants to get the very best out of Somention: “I want to make sure that people enjoy the process, while at the same time we maintain the fast and flexible nature of Somention. My ultimate ambition? To consistently encourage a working environment at a level where everyone is open to learning from each other, regardless of background and experience.”

Starting June 1, El Hamdaoui will start as Creative Director, after 13 years working in the field at We Are Blossom, A Friend of Mine – part of Dept, among others. His focus will be on further developing the creative team. “Ending my freelance career after eight months to return to work was not in the planning. Somention consists of an incredibly creative and ambitious group of people. To be able to be part of that and help build a new chapter, I couldn’t say no to that.”

Charlotte Koeleman, Managing Partner, Somention: “The choice to scale up creatively is strategic. To maintain quality while achieving our growth ambitions, both in the Netherlands and internationally, we must continue to grow. At the moment we are with a team of 65 people, 12 nationalities and we want to stay ahead within the European social media playing field. Staying an expert, and not becoming a generalist, means investing and continuing to learn.”

(photo: from left to right: David Schotting, Fouad El Hamdaoui, Vivian Kowalski)

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