30 Jan From Amsterdam (Blauw Gras) to Rotterdam, Dan Verhoeven is the new Creative Director Somention
With 15 years of creative experience, including the last 4 years as Creative Director of Blauw Gras (ACE), and previously at Greenhouse / We Are Blossom (WPP) and brandwebbing, Dan Verhoeven now feels the urge for a new adventure.
At Blauw Gras he worked with his team on the refreshing new way of social for McDonald’s and Videoland, among others. At Somention he expects to be able to take the social frontrunner position to an even higher level.
The culture at Somention, the creative level and the progressive vision of social is what made Dan decide to switch. Creativity here truly comes from insights gained directly from the target audience. Which aligns perfectly with Dan’s perspective on social media. According to Verhoeven, this in combination with a young and mega-talented team will shake things up within the social landscape.
His strength lies in building teams where culture and increasing the creative level are a proven blueprint for success.