Festivals on top in Belgium Instagram Top 100 Q4

12 Jan Festivals on top in Belgium Instagram Top 100 Q4

Posted at 10:14h in Instagram Top 100 by

The results of the Q4 Instagram Top 100 research for Belgian brands are here. And we can tell you straight away: the festival accounts of Graspop Metal Meeting, Dour Festival, Rock Werchter festival and Pukkelpop stand strong together on top. Looking for inspiring Belgian accounts on Instagram or curious if your brand made the list? Keep reading to find out!

 

The research

The Instagram Top 100 is compiled based on independent research by social media agency Somention. The most successful Belgian and international brands with a Belgian account on Instagram are rated based on the number of followers and engagement rate*. Every quarter, the brands that score best on average on these points appear in the Instagram Top 100. At the beginning of February, the list of the most successful brands on Instagram over the entire year of 2022 will be announced. The complete list for Q4 can be found later in this article.

Ready for the 2023 festival season

After a slight drop in the list in Q3, Graspop Metal Meeting is back to its leading position in the Instagram Top 100. The account of this metal festival has an excellent Audience Quality Score of 97/100. (The AQS of an account is computed based on its engagement rate, the percentage of real people and influencers among the account’s followers, follower growth patterns and the percentage of recent likes and comments that come from real people, who don’t participate in Engagement Pods, and were not inflated by tag-to-win giveaways.)

In second place is the Dour Festival. This festival’s account was in first place in the third quarter, but has now had to cede its number-one spot to Graspop Metal Meeting. However, they are still performing very well on the social media platform. The Rock Werchter festival account secured the third spot in the list this quarter. With a growth in their following of almost 31.000, this third place is definitely deserved. With Pukkelpop in fourth place, it is clear that these audiences cannot wait for the 2023 festival season to begin!

Next to festival content, what do Belgians like to see?

Starting off with Hellofresh Belgium, the account which rose 127 spots in the Q4 list to number 28. The healthy meal box company shares healthy recipes, fun facts about ingredients, cooking hacks and funny memes that are relatable to their target audience. Their average engagement rate grew from 0.13% at the beginning of Q4 to 2.38% at the end of the quarter, where similar accounts have an average engagement rate of 0.74%.

Two other remarkable shifts in the list are those of designer outlet Cameleon (34) and the account of Basilix shopping centre (89). Both fashion-focused accounts did great in this year’s last quarter. Cameleon has excellent comment activity, receiving comments from 1.2% of their audience. This might seem little, however similar accounts receive comments from only 0.05% of their audience. 

Unfortunately, there cannot only be highs. Some accounts failed to maintain their spot on the list this quarter. Disney Belgium dropped 57 places to number 78 and the account of supermarket Colruyt is down 56 places and is now at spot 96. Want to know what else happened? Check out the full list of Q4 below.

Belgian Instagram Top 100 – Q4 2022

Q4 2022
Account
Followers
Engagement Rate
Rise / Drop
1
graspopmetalmeeting
83,479
5.95%
+3
2
dourfestival
94,830
3.56%
-1
3
rockwerchterfestival
115,739
2.33%
+3
4
pukkelpop
101,044
2.28%
-2
5
delvaux
333,259
1.38%
+36
6
walibibelgium
53,769
3.81%
-3
7
rampagebelgium
84,402
1.36%
+3
8
flyingbrussels
110,530
1.08%
-1
9
pairidaizaofficial
183,124
0.95%
-4
10
yvesrocherbelgium
71,434
1.30%
+27
11
casterman_bd
41,861
1.65%
+31
12
zoo_planckendael
42,797
1.52%
-4
13
kuleuven
38,134
1.70%
-1
14
tomorrowland
8,264,599
0.58%
+12
15
neuhauschocolates
43,981
1.27%
-4
16
ridley_bikes
136,403
0.67%
0
17
plopsa_official
54,327
0.95%
-8
18
lidlbelgium
122,877
0.64%
-5
19
natancouture
57,938
0.92%
+3
20
insta_ulb
25,724
2.43%
+11
21
ugent
29,505
1.78%
-6
22
bobbejaanland
20,553
4.22%
-2
23
bellewaerde
21,261
2.88%
+1
24
sunrisefestivalbe
19,413
3.52%
-5
25
zooantwerpen
20,724
2.73%
-7
26
brusselsairport
30,734
1.33%
+6
27
stibmivb
20,544
2.48%
-4
28
hellofreshbe
21,234
2.24%
+127
29
leonidas_chocolatier
27,120
1.31%
+17
30
uzgent
14,713
3.46%
+13
31
canonbelgium
37,337
0.90%
-4
32
airbelgium_official
16,185
2.43%
-4
33
dupuis_bd
48,517
0.57%
-4
34
cameleon.outlets
17,622
1.84%
+104
35
bmwbelux
45,330
0.56%
-10
36
audibelgium
29,773
0.93%
-2
37
essentielantwerp
295,835
0.27%
+1
38
xandres_belgium
22,748
1.12%
15
39
junique.fashion
16,395
1.61%
-6
40
redbullbe
89,636
0.33%
+5
41
kinepolisbelgie
29,839
0.84%
+48
42
stabilobelgium
11,837
4.33%
+6
43
havearoll
14,593
1.69%
+17
44
autoworld_brussels
14,154
1.84%
+14
45
couleurcafefestival
17,793
1.23%
-28
46
xiaomi.belgium
9,983
5.30%
+16
47
vubrussel
20,957
0.95%
-17
48
visitoostende
24,177
0.82%
+1
49
caroline_biss
26,608
0.71%
-5
50
godiva
321,664
0.18%
+23
51
alpro
326,938
0.16%
0
52
mcdonaldsbelgium
31,694
0.58%
-2
53
universitedeliege
13,023
1.87%
+10
54
nmbs.be
12,558
1.92%
+7
55
oneplus_bnl
38,246
0.44%
-19
56
dekoninck
10,643
2.57%
+9
57
sncb.be
12,089
2.14%
+7
58
iciparisxlbe
75,804
0.25%
+24
59
fondationboghossian
25,424
0.65%
-24
60
thedoughbar
10,281
2.62%
-1
61
ubisoftbelgium
54,125
0.28%
-47
62
ikeabelgium
194,823
0.15%
-23
63
delijn
14,157
1.26%
-9
64
uantwerpen
14,357
1.15%
+2
65
hema.be
79,870
0.22%
+29
66
actionbelgie
182,020
0.15%
+4
67
volvocarbelux
12,565
1.58%
+21
68
mu.zee
13,368
1.34%
+7
69
centerparcsbe
23,205
0.63%
+30
70
botanique_bxl
23,326
0.61%
+20
71
disneyplusbe
33,632
0.44%
-4
72
uzleuven.be
7,964
3.97%
+4
73
abconcerts
59,181
0.22%
-5
74
tuibelgium
39,538
0.28%
-19
75
playstation_be
27,482
0.45%
+2
76
kruidvat.belgie
37,717
0.30%
+33
77
kbc_be
17,314
0.67%
+27
78
disneybe
51,590
0.20%
-57
79
flyingtigerbe
32,030
0.33%
+2
80
avoandcadoclothing
6,561
5.29%
+7
81
callebautchocolate
425,926
0.07%
+11
82
nikonbelgium
22,487
0.51%
+11
83
paintedtrains
78,731
0.15%
+28
84
albertheijnbelgie
27,600
0.38%
-27
85
maisonsdumonde_be
82,719
0.15%
-16
86
action.belgique
119,407
0.11%
-7
87
ilovemrmittens
151,006
0.11%
+4
88
mercedesbenz_belgium
37,762
0.25%
+15
89
basilix_shopping_center
13,664
0.92%
+92
90
floralux_be
14,989
0.67%
-7
91
sneakerdistrict
372,616
0.02%
+5
92
comicsartmuseum
9,909
1.38%
+13
93
zebfashion
63,043
0.14%
-15
94
oudbeersel
13,443
0.83%
+3
95
guylian.global
15,656
0.63%
-15
96
colruyt_be
31,591
0.29%
-56
97
icewatch
188,601
0.06%
+3
98
lavida.fashion
8,786
1.45%
+10
99
cocacolabelgium
36,482
0.23%
+16
100
cotedorbe
10,420
1.10%
+43

 

Explanation of study

In this independent research, a number of factors were taken into account for the selection of brand accounts. To get a reliable engagement rate, only accounts with more than 5,000 followers are included. Excluded are (news) platforms, broadcasters, programmes, agencies and sports clubs. In addition, accounts with an 18+ setting (such as those of some alcoholic beverages and lotteries) are excluded due to settings of Instagram.

*Engagement rate shows the percentage of the audience who engages with the content posted by the brand. Calculation: the likes and comments divided by the follower count and the number of posts for the given period. 

Want to find out which brands in neighbouring countries are successful on Instagram?

♦ View the Dutch Instagram Top 100 of Q4 here
♦ View the German Instagram Top 100 of Q4 here

Is your brand not listed? Please contact us via this form.

 

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