Sportlife and Hero Cassis choose Somention

Sportlife and Hero Cassis choose Somention

We are excited to announce that we are adding two new clients to our portfolio. After a competitive pitch process, we have come out on top. Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.

For Sportlife, we will work on developing content that aligns with the brand’s message of  “unexpected freshness.”

Veronique Visser, Sr. Brand Manager Refreshment: “Somention has demonstrated an understanding of the unexpected character of the Sportlife brand and our challenges, and they are capable of translating this into content. Across different categories and pillars, Somention has established a strong creative umbrella. I look forward to our collaboration and the refreshing content that will result from it!”

For Hero Cassis, the task is clear: to create brand preference among the Gen Z target audience, with the main focus on TikTok.

Sander Nuhoff, Head of Marketing: “Hero Cassis stands for authenticity and fun. During the pitch process, Somention showed not only an understanding of this but also a willingness to go that extra mile, giving us full confidence in explosive content this year! Somention’s strategic framework was also strong, well thought out, and immediately sparked enthusiasm among our team members.”

For media inquiries, please contact:
Katherina Slee
Marketing Manager, Somention

Share ↓