14 Mar Allianz Direct embarks on a social audience-first strategy with Somention
After a thorough agency evaluation, Allianz Direct has chosen Somention as its new social media agency, aiming to enhance visibility and creativity across its social media platforms. This collaboration is centred around innovation and establishing genuine connections with Gen Z & Millennials, with the target audience guiding both concept and execution.
“At first glance, insurance might seem like a creative challenge, but given it is unconsciously such a big part of various aspects of daily life, we are convinced that we can seize the moment. The core theme of this collaboration is: ‘we’ve got your back in the rollercoaster of life'”, says Charlotte Koeleman, Managing Partner at Somention.
“Tapping into the world of our target audience as an insurer is only possible if you truly understand social media. If there’s one agency that can assist us with this, it’s Somention,” adds Manouk Gunter, Social Media Manager at Allianz Direct.
The social-first strategy on Instagram, Threads, and TikTok will be launched starting next month.
For media inquiries, interviews, or additional information, please contact:
Katherina Slee
Marketing manager
marketing@somention.com