Italian beer brand Peroni chooses Somention for social media strategy

Italian beer brand Peroni chooses Somention for social media strategy

Following Grolsch and Viper Hard Seltzer, Peroni too has chosen Somention as their new social media agency. As a partner of Peroni, one of the world’s leading Italian beer brands, Somention is now responsible for developing and implementing their social media strategies, always-on content creations and campaigns in the Netherlands.

More than a year on since becoming the dedicated social media agency for brands Grolsch and Viper, on April 1st 2023 Somention kicked-off a new collaboration. Peroni, also part of Royal Grolsch, will now too be supported in strengthening their brand and presence on social media. In the Netherlands, Somention will focus on developing a strong social media strategy accompanied by the creation of eye-catching and engaging content, which will help the brand maintain a strong social media presence.

Iris Weelink, Brand Manager Peroni Nastro Azzurro, about the collaboration: “We are pleased that Somention will support us in further growing Peroni Nastro Azzurro in the Netherlands. They’ll be helping us with both strategy and creation to give this wonderful international brand more local relevance.”

Charlotte Koeleman, CCO at Somention: “We have really enjoyed working for Grolsch and Viper over the past year, and are therefore extremely proud of the trust placed in us by adding an amazing brand like Peroni. We look forward to taking not only this brand, but also the collaboration with Royal Grolsch to a new level.”

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