The first round

In early 2022, the Netherlands was still in a strict lockdown. On the 25th of January, it was announced that the hospitality industry was finally allowed to re-open. Important detail: already from 5 o’clock in the morning! Grolsch cleverly anticipated this with a nifty tip for the pub lover who really couldn’t wait any longer…

Entirely in line with the queues you saw at the launch of a new iPhone or exclusive new sneaker, we also set up our tent in front of the door. For those who really want the first round. An act that shows character.


When, a few weeks later, the night bars finally got the green light to reopen, Grolsch shared how happy they were that we can raise our glasses together again. On the dance floor!

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