Future of online shopping

At Leen Bakker they say: ‘Leen. That’s design for everyone’. That’s why we came up with a livestream concept that made the new collection accessible to everyone. ‘Live with Leen’, an online show which combines livestreaming and e-commerce. In short: the future of online shopping.

Together with the most famous interior stylist in the Netherlands, Rachel van Sas – better known as De Huismuts – we brought the collection closer than ever. This influencer approach managed to attract a large audience to the show. During the livestream, consumers could ask questions, get advice and make purchases directly.

This made Leen Bakker the very first interior shop with live commerce in the Netherlands!


The audience was wildly enthusiastic and that is reflected in the results:

  • Unique campaign reach: 75,000
  • Total reach of campaign: 520,000
  • Unique viewers: 4,000 (of which 2,000 were afterwards)
  • Engagement: 60%
  • Clicks: 8,000
  • Average viewing time: 9.5 minutes (show <23 minutes)

Curious about the possibilities of live commerce for your brand? Get in touch with us!