Social first strategy

From traditional
to always-on

With Royal Fleurop’s change of course from traditional communication to always-on, Somention is responsible for strategy, brand communication and content creation across all channels. We approach the demand of this market leader in the online sale of flowers with a sharp social first strategy. The local character of Fleurop is highlighted in particular.

Year-round concept

We have developed a campaign strategy in which we use a year-round concept to guarantee that Fleurop is not only top of mind with the target group during the usual ‘flower moments’, but all year round. In doing so, we ensure that Fleurop is positioned in a more modern and accessible way. In autumn of 2022, the new TVC was launched, with Somention taking care of the concept, production and realization.


The new campaign can now be seen on social, online, radio and TV. In addition,  cool hub-formats and more engaging content will soon appear. Keep an eye on Fleurop’s socials to see.


Interested in a colorful collaboration like this one? Don’t hesitate to contact us.