BAUHAUS chooses Somention for 3-year social media partnership

BAUHAUS chooses Somention for 3-year social media partnership

The retailer, originally founded in Germany, is widely recognised for its extensive selection of DIY products and building materials for home, garden, and workshop projects. Moving forward, BAUHAUS will increase its focus on social media communications in the coming years.

This new partnership will extend over the next three years, during which Somention will lead comprehensive social media strategies and campaigns for both B2C and employer branding concepts.

BAUHAUS has been an international leader in the DIY and construction retail sector for decades. ‘With this partnership, we aim to harness the power of social media to not only connect with existing customers, but also attract new talent to join the BAUHAUS family,’ said, Charlotte Koeleman, Managing Partner Somention

Markus Pieters, CEO Bauhaus Netherlands: ‘The cooperation between BAUHAUS Netherlands and Somention marks an important step in our growth strategy. The choice for a long-term cooperation with Somention underlines our importance of an effective online presence and further brand expansion. Through creative campaigns, we expect Somention to further expand the BAUHAUS brand through social media channels.’

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