14 Apr These brands are in the first Belgian TikTok Top 25
A week ago, we announced the first Belgian Instagram Top 100 for brands. Today, for the first time, we are announcing the Belgian TikTok Top 25! Besides the Dutch and German accounts, Somention also gathered the Belgian brand accounts to find out which brands are performing well on the platform. The research has been done and the list of Q1 is complete. Read all about it in this article.
The TikTok Top 25 is compiled based on independent research by social media agency Somention. The most successful Belgian and international brands with a Belgian account on TikTok have been assessed. The accounts are rated based on the number of interactions and the engagement rate*, where engagement counts the highest. Every quarter, the brands that score best on average on these points appear in the TikTok Top 25. At the end of the year, the list of the most successful brands on TikTok for the entire year 2022 will be announced. View the entire list for Q1 further on in this article.
Cookie dough and candy
At the very top of the list we find Universal Pictures Belgium. The film production and distribution company posts short promotional videos of its latest films. These videos are well received by their followers, which earned them the number one spot. In 2nd place is electronics brand Xiaomi and in 3rd comes The Dough Bar, Belgium’s only cookie dough bar. On their TikTok account, you can find all kinds of content about raw and edible cookie dough. Believe us, a quick peek at the content will already make you hungry.
Moving on from cookie dough to candy. Olleke Bolleke is a candy shop with several locations in Belgium. Chewing gum, sour candies and liquorice, you can find it all on their account. The candy shop reached place 18 in the list. Place 8 goes to Avo&Cado, a clothing brand developed by the popular TikTok creator Stien Edlund and her boyfriend Simon Eeraerts. It seems that their love for clothes with avocados on it is highly appreciated by their audience.
Want to know which other brands made the list? Check out the complete list of Q1 below.
Belgian TikTok Top 25 – Q1 2022
Q1 2022 |
Account |
Followers |
Average interactions |
Engagement rate |
1 |
@universalpicturesbelgium |
19,6 |
8,55 |
43,62% |
2 |
@xiaomi.belgium |
13 |
4,088 |
31,44% |
3 |
@thedoughbar |
14,8 |
3,593 |
24,28% |
4 |
@poco.belgium |
7,103 |
3,483 |
49,04% |
5 |
@dreamland.be |
20,9 |
3,02 |
14,45% |
6 |
@plopsa_official |
44,4 |
5,818 |
13,10% |
7 |
@oppobelgium |
6,703 |
3,178 |
47,42% |
8 |
@avoandcadoclothing |
9,261 |
3,128 |
33,77% |
9 |
@visitoostende |
46,6 |
4,565 |
9,80% |
10 |
@sncb |
10,8 |
1,705 |
15,79% |
11 |
@sonypicturesbelgium |
2,764 |
6,86 |
248,19% |
12 |
@technopolis_be |
53,8 |
4,365 |
8,11% |
13 |
@pukkelpop |
3,963 |
2,03 |
51,24% |
14 |
@bobbejaanlandbe |
4,246 |
1,992 |
46,91% |
15 |
@tui.benelux |
15,8 |
1,759 |
11,13% |
16 |
@tomorrowland |
745,5 |
16,364 |
2,20% |
17 |
@samsungbelgium |
7,61 |
1,322 |
17,37% |
18 |
@ollekebolleke.candyshop |
9,718 |
1,413 |
14,54% |
19 |
@mu.zee |
1,237 |
1,402 |
113,37% |
20 |
@warnerbrosbelgium |
5,465 |
1,868 |
34,18% |
21 |
@redbullbe |
182,9 |
3,135 |
1,71% |
22 |
@havearoll |
6,356 |
1,501 |
23,62% |
23 |
@delijn |
9,862 |
1,289 |
13,07% |
24 |
@justdance_be |
19,2 |
1,004 |
5,23% |
25 |
@gamegear |
17,9 |
993 |
5,55% |
Explanation of study
In this independent research, a number of things were taken into account when selecting the brand accounts. To obtain a reliable engagement rate, only accounts with more than 1.000 followers were included. It is also essential that an account has uploaded videos in 2022. Excluded are (news) platforms, broadcasters, programmes, agencies and sports clubs.
*Engagement rate is calculated as follows: the number of reactions and likes per post divided by the number of followers.
Curious to see how brands in our neighbouring countries perform on TikTok?
♦ Check out the Dutch TikTok Top 25 here
♦ Check out the German TikTok Top 25 here
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