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Instagram Top 100 and TikTok Top 25
From 2020 to 2024 Somention published the Instagram Top 100 and the TikTok Top 25 (later Top 50) every quarter: the ranking of the brands performing best on social media, measured on growth, reach and engagement. First for the Netherlands, from 2022 also for Belgium and Germany. This is the archive of every edition.
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2024
- 4 September 2024: Rijksmuseum leads the Instagram Top 100, with HEMA as the highest newcomer
- 4 September 2024: Justdiggit takes the top spot in the TikTok Top 50, KLM takes off as the best newcomer
- 31 January 2024: The Ocean Cleanup leads the Instagram Top 100, Natuurmonumenten shines as newcomer
- 31 January 2024: The Ocean Cleanup secures the top spot in the 2023 TikTok Top 50, Justdiggit emerges as the highest newcomer
2023
- 16 August 2023: Red Bull Belgium, Tomorrowland and Plopsa most popular in the TikTok Top 25 for a year already
- 16 August 2023: Porsche and BMW Motorrad topping the German TikTok Top 25
- 2 August 2023: Leisure scores again in the Belgian Instagram Top 100
- 2 August 2023: Europa-Park best performing brand in the German Instagram Top 100
- 16 February 2023: The 2022 German social frontrunners on Instagram and TikTok: Europa-Park and Adidas
- 19 January 2023: BMW Motorrad tops the German TikTok list in Q4
- 19 January 2023: Efteling, Duinrell and Netflix NL score in the TikTok Top 25
- 19 January 2023: Red Bull Belgium, Plopsa and Tomorrowland again most popular in the TikTok Top 25
- 12 January 2023: Eurowings, Europa-Park and Rock am Ring leading the German Instagram Top 100 Q4
- 12 January 2023: Instagram Top 100 Q4: The Ocean Cleanup, Efteling and bol.com hit it again
- 12 January 2023: Festivals on top in the Belgian Instagram Top 100 Q4
2022
- 20 October 2022: Porsche, BMW Motorrad and Puma most popular German brands on TikTok
- 20 October 2022: Red Bull NL with Max on number 1 in the TikTok Top 25
- 20 October 2022: Red Bull best performing brand in the Belgian TikTok Top 25
- 13 October 2022: Eurowings number one in the German Instagram Top 100
- 13 October 2022: Dour Festival, Pukkelpop and Walibi Belgium in the Instagram Top 100
- 12 October 2022: The Ocean Cleanup makes a comeback at number 1 in the Instagram Top 100
- 14 July 2022: Adidas takes the lead in the German TikTok Top 25
- 14 July 2022: Dutch TikTok Top 25: Five Guys NL new frontrunner
- 14 July 2022: Universal Pictures takes first place in the Belgian TikTok Top 25
- 7 July 2022: Kliemannsland best performing brand in the German Instagram Top 100
- 7 July 2022: Efteling, The Ocean Cleanup and Anne Frank House most popular brands on Instagram
- 7 July 2022: Belgian festival success in the Instagram Top 100
- 14 April 2022: These brands are in the first Belgian TikTok Top 25
- 14 April 2022: New: the German TikTok Top 25 for brands
- 14 April 2022: Happy Italy new in the top of the Dutch TikTok Top 25
- 7 April 2022: Somention launches the German Instagram Top 100 for brands
- 7 April 2022: Just launched: the very first Belgian Instagram Top 100 for brands
- 7 April 2022: G-Star RAW: newbie and number 1 in the Dutch Instagram Top 100
- 20 January 2022: TikTok Top 25: G-Star, ING and the Red Cross in the lead
- 13 January 2022: Booking.com in first place in the Instagram Top 100 (Q4)
2021
- 20 October 2021: TikTok Top 25: G-Star RAW takes the lead with the Snoop Dogg campaign
- 12 October 2021: Best newcomer: Booking.com climbs to number 2 in the Instagram Top 100
- 20 July 2021: Somention launches the Dutch TikTok Top 25
- 12 July 2021: Efteling dethrones Bol.com in the Instagram Top 100
- 12 April 2021: Transavia biggest climber in the Instagram Top 100 (Q1 2021)
- 25 January 2021: Instagram Top 100 for Dutch brands, December 2020 edition
2020
- 12 October 2020: Efteling number 1 in the Instagram Top 100
- 6 October 2020: Instagram Top 100 for Dutch brands, September 2020 edition
- 10 July 2020: Instagram Top 100 for Dutch brands, June 2020 edition
- 10 July 2020: Bol.com wins the Instagram Top 100 Netherlands
- 17 March 2020: Instagram Top 100 for Dutch brands, March 2020 edition