Kliemannsland best performing brand in German Instagram Top 100

German Instagram Top 100 Q2

07 Jul Kliemannsland best performing brand in German Instagram Top 100

Posted at 11:48h in Instagram Top 100 by

Since this year, the best-performing German brands on Instagram have been analyzed each quarter. Which brands were most successful on the platform in the second quarter? And what has changed since the first 3 months of this year? Read on and find out who made the German Instagram Top 100.


The Instagram Top 100 is compiled based on independent research by social media agency Somention. The most successful German and international brands with a German account on Instagram are rated based on the number of followers, likes, comments and engagement rate*. Every quarter, the brands that score best on average on all these points appear in the Instagram Top 100. At the end of the year, the list of the most successful brands on Instagram over 2022 will be announced. See the full list for Q2 later in this article.

1-Second-Wow

Let’s start with the top 3 in the ranking, here we go! The number 3 spot in this second quarter goes to Otto, one of the most successful e-commerce companies in Europe. They’re also incredibly creative when it comes to videos, photos and design, and it turns out we’re not the only ones who think so! Number 2 this quarter is high-performance automotive aftermarket tuning company Brabus. Their content really looks like 1-Second-Wow Luxury and it is definitely worth the attention! At the top of the list is Kliemannsland, a creative project on an old farm that has been transformed into a hub for creatives. They share mostly photos, but funny reels are not uncommon for them either.  

When analysing the complete list of The German Instagram Top 100 for brands, so many of them achieved impressive results! But there is at least one brand that we have to name separately. This account was placed at number 4 in the second quarter, despite not even being in the list in the previous quarter. We are talking about Eurowings, the low-cost airline from Düsseldorf. But as we all know, times are tough for airports and airlines. So while engagements are running high, this does not necessarily mean that there is always positive sentiment on the account… 

See more notable brands in the Instagram Top 100 of Q2 below!


German Instagram Top 100 – Q2 2022

 

Q2 2022
Handle
Followers
Engagement Rate
Rise / drop since last quarter
1
@kliemannsland
420,183
3.39%
2
2
@theofficialbrabus
1,180,864
1.70%
3
3
@otto_de
209,761
7.20%
53
4
@eurowings
327,878
2.34%
113
5
@volkswagen_de
214,115
4.45%
5
6
@europapark
496,001
1.63%
-5
7
@jackwolfskin
171,569
2.84%
54
8
@mcdonaldsde
288,892
1.45%
-1
9
@redbullgermany
351,651
1.06%
17
10
@adidas_de
701,582
0.83%
30
11
@hurricanefestival
86,289
5.27%
12
12
@alangesoehne
495,402
0.87%
9
13
@haribo_deutschland
126,680
2.04%
-1
14
@funnyfrisch
74,259
7.95%
-3
15
@steinwayandsons
302,685
0.97%
0
16
@rose_bikes
218,761
1.15%
39
17
@deutschebahn
149,587
1.56%
-11
18
@zoo.leipzig
108,338
2.21%
-2
19
@rittersport
111,526
2.02%
11
20
@audi_de
1,298,510
0.64%
8
21
@staedtler
290,325
0.92%
67
22
@hellofreshde
153,072
1.33%
-9
23
@phantasialand
250,666
0.96%
-14
24
@nintendode
319,436
0.81%
21
25
@splashfestival
87,745
2.01%
-5
26
@sharkoonnews
61,457
6.06%
-7
27
@legogermany_official
95,080
1.91%
0
28
@rockamringofficial
165,877
1.11%
9
29
@netflixde
2,711,017
0.56%
20
30
@stabilodeutschland
78,929
2.44%
-12
31
@tierparkberlin
64,037
3.81%
5
32
@bmwdeutschland
205,731
0.97%
3
33
@kaufland
295,854
0.81%
-19
34
@jilsander
785,614
0.57%
9
35
@jaguardeutschland
56,066
4.76%
51
36
@fridaysforfuture.de
535,453
0.59%
-28
37
@disneyplusde
290,337
0.71%
-5
38
@heideparkresort
87,153
1.39%
-7
39
@munich_airport
69,988
1.65%
13
40
@movie_park_official
72,455
1.64%
-6
41
@burgerkingde
116,175
1.03%
42
42
@jblaudio_de
45,810
5.04%
-4
43
@playstationde
469,514
0.55%
5
44
@lidlde
738,549
0.48%
-19
45
@boschglobal
41,580
89.88%
-4
46
@frankfurtairport
311,535
0.58%
-4
47
@sonordrumco
307,142
0.58%
67
48
@spotifyde
176,304
0.73%
23
49
@canondeutschland
204,100
0.69%
-5
50
@lmu.muenchen
46,260
2.61%
-3
51
@birkenstock
1,072,506
0.38%
43
52
@yeauty_official
47,445
2.36%
20
53
@frittenwerk
69,559
1.28%
-14
54
@lufthansa
1,471,415
0.34%
11
55
@1und1
38,500
3.83%
-9
56
@sebamed.de
43,219
2.59%
12
57
@junghansgermany
80,629
0.98%
12
58
@tu.muenchen
56,893
1.56%
-4
59
@porsche
26,656,103
0.28%
-6
60
@tuideutschland
118,426
0.79%
65
61
@joop
42,395
2.47%
-10
62
@karlserlebnisdorf
131,572
0.75%
66
63
@behringer
172,553
0.59%
-5
64
@justspices
509,208
0.38%
9
65
@nikeberlin
59,897
1.32%
22
66
@primevideode
408,400
0.41%
-49
67
@dr.oetker_deutschland
427,490
0.39%
-1
68
@ruhrunibochum
35,290
3.35%
-11
69
@fujifilmx.de
29,144
6.83%
1
70
@zoo_osnabrueck
32,393
3.64%
25
71
@nintendoswitchde
128,026
0.64%
39
72
@lamy_official
138,244
0.59%
93
73
@nikondach
133,039
0.62%
-13
74
@montblanc
1,686,756
0.24%
25
75
@instax_de
48,605
1.36%
-16
76
@ikeadeutschland
1,321,191
0.25%
6
77
@rwthaachenuniversity
56,873
1.04%
0
78
@zoo_rostock
30,916
3.40%
-11
79
@kiadeutschland
41,108
1.79%
-16
80
@oatsome
150,186
0.55%
31
81
@rimowa
675,645
0.27%
25
82
@deutschetelekom
48,396
1.22%
57
83
@boss
10,252,347
0.16%
37
84
@dm_deutschland
1,811,106
0.16%
43
85
@erlebniszoohannover
41,138
1.54%
-23
86
@telefunken_mics
132,089
0.54%
92
87
@deichmann_schuhe
482,462
0.27%
25
88
@essence_cosmetics
2,573,374
0.15%
15
89
@decathlondeutschland
67,215
0.78%
111
90
@bauhausdeutschland
80,471
0.66%
129
91
@bechstein.official
20,580
8.18%
30
92
@tripsdrill
48,160
0.98%
17
93
@coppenrathundwiese
51,498
0.90%
-29
94
@zoom_erlebniswelt
25,861
2.63%
13
95
@globus.de
65,224
0.77%
-73
96
@purelei
766,712
0.16%
28
97
@disneydeutschland
622,669
0.17%
-23
98
@rewe
242,825
0.33%
7
99
@tiergartennuernberg
24,089
2.81%
-8
100
@dhl_global
157,127
0.39%
13

 

Explanation of study

In this independent research, a number of things were taken into account when selecting the brand accounts. To obtain a reliable engagement rate, only accounts with more than 10,000 followers were included. Excluded are (news) platforms, broadcasters, programmes, agencies and sports clubs. In addition, accounts with an 18+ setting (such as those of some alcoholic beverages and lotteries) are excluded due to Instagram’s settings. 

*Engagement rate is calculated as follows: the number of comments and likes per post divided by the number of followers.

Curious about how brands in neighbouring countries perform on Instagram?

♦ View the Dutch Instagram Top 100 here
♦ View the Belgian Instagram Top 100 here

Is your brand not listed? Please contact us via this form.

 

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