It might not be the most tantalizing topic, but when you get to work with Allianz Direct, it most definitely is! Together, we are exploring how to make insurance sexy again.
TikTok and Instagram
To reach the younger audience, we created content that stands out and that you might not expect from an insurer. And with success! Engagement is unprecedentedly high and it seems that the target group only wants to talk about home insurance over their beers (just kidding). One thing is for sure though: with Allianz Direct, we show that we understand their audience.
Threads
For Allianz Direct we engage in conversations with our audience and share everything that happens in ‘the rollercoaster of life’.
