Disney
The shortest route to magic? Your timeline!
Always-on social for Disneyland Paris, Disney Cruise Line and Walt Disney World, made for the Dutch audience.
Disney
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The shortest route to magic? Your timeline!
Always-on social for Disneyland Paris, Disney Cruise Line and Walt Disney World, made for the Dutch audience.
The challenge
How do we inspire the Dutch to choose a trip to Disneyland Paris, Disney Cruise Line or Walt Disney World?
The insight
The magic of Disney does not start at the gate, but the moment people can picture how it feels to be there themselves.
Our approach
Together with Disney we built an always-on social strategy that turns the magic of the Disney destinations into content that touches, inspires and makes people dream. With social storytelling, timely reactive posts and content around iconic attractions, beloved Disney characters, shows, seasonal events and the Cast Members who add to the magic every day, we bring the experience of Disneyland Paris, Disney Cruise Line and Walt Disney World to life. From a fixed content strategy we keep building inspiration, always looking for recognisably Dutch hooks, traditions and moments that make the content relevant to the Dutch audience. That keeps Disney top of mind and grows the longing to experience that magic first-hand.
Results
- 40K+Followers since launch (1.5 years)
- 40K+Average reach per video
- 50K+Likes per quarter
So viewers are left thinking one thing only: I want to go there!
