14 Jul Universal Pictures takes 1st place in Belgian TikTok Top 25
Just released: the Belgian TikTok Top 25 of Q2! A new quarter also brings a new Top 25 list. In this article you can read which Belgian brands have performed best on the platform in the past period and have succeeded in engaging the TikTok audience.
The TikTok Top 25 is compiled based on independent research by social media agency Somention. The most successful Belgian and international brands with a Belgian account on TikTok have been assessed. The accounts are rated based on the number of interactions and the engagement rate*, where engagement counts the highest. Every quarter, the brands that score best on average on these aspects appear in the TikTok Top 25. At the end of the year, the list of the most successful brands on TikTok for the full year 2022 will be announced. Today Somention presents the list for Q2.
Popularity of screens
Whereas in the Belgian Instagram Top 100 it is mainly festivals that dominate the top of the list, in the TikTok Top 25 it is movies and mobile phones. As in the first quarter, Universal pictures Belgium is number 1. The account creates a lot of enthusiasm by sharing trailers of upcoming movies. Although it is not original TikTok content, it apparently works on the platform. In second place is Xiaomi Belgium. The phone brand has been sharing groovy content in cooperation with Red Bull, which can be found further up the list. In third place comes DreamLand, the Belgian toy shop.
The Belgian TikTok Top 25 shows a variety of brands using the possibilities of the platform in their own way. View the full list below.
Belgian TikTok Top 25 – Q2 2022
Q2 2022 |
Account |
Followers |
Average interactions |
Engagement rate |
1 |
@universalpicturesbelgium |
25,500 |
8,969 |
35.17% |
2 |
@xiaomi.belgium |
21,800 |
3,676 |
16.86% |
3 |
@dreamland.be |
20,800 |
3,020 |
14.52% |
4 |
@thedoughbar |
15,800 |
3,052 |
19.32% |
5 |
@poco.belgium |
13,500 |
3,200 |
23.70% |
6 |
@plopsa_official |
51,500 |
5,838 |
11.34% |
7 |
@avoandcadoclothing |
10,400 |
2,665 |
25.63% |
8 |
@oppobelgium |
6,901 |
2,440 |
35.36% |
9 |
@visitoostende |
46,300 |
4,533 |
9.79% |
10 |
@technopolis_be |
54,300 |
4,444 |
8.19% |
11 |
@warnerbrosbelgium |
7,580 |
1,991 |
26.27% |
12 |
@pukkelpop |
4,389 |
1,796 |
40.93% |
13 |
@tui.benelux |
39,100 |
2,754 |
7.04% |
14 |
@tomorrowland |
829,800 |
16,566 |
2% |
15 |
@sncb |
14,800 |
1,790 |
12.09% |
16 |
@ollekebolleke.candyshop |
11,500 |
1,590 |
13.83% |
17 |
@bobbejaanlandbe |
4,951 |
1,332 |
26.90% |
18 |
@mu.zee |
1,314 |
1,012 |
77.02% |
19 |
@havearoll |
6,564 |
1,273 |
19.40% |
20 |
@croky.chips |
3,131 |
931 |
29.73% |
21 |
@redbullbe |
189,300 |
2,949 |
1.56% |
22 |
@justdance_be |
20,200 |
1,026 |
5.08% |
23 |
@delijn |
10,300 |
1,233 |
11.97% |
24 |
@samsungbelgium |
8,340 |
1,151 |
13.80% |
25 |
@dominos_be |
5,735 |
865 |
15.09% |
Explanation of study
In this independent research, a number of things were taken into account when selecting the brand accounts. To obtain a reliable engagement rate, only accounts with more than 1.000 followers were included. It is also essential that an account has uploaded videos in 2022. Excluded are (news) platforms, broadcasters, programmes, agencies and sports clubs.
*Engagement rate is calculated as follows: the number of reactions and likes per post divided by the number of followers.
Curious to see how brands in our neighbouring countries perform on TikTok?
♦ Check out the Dutch TikTok Top 25 of Q2 here
♦ Check out the German TikTok Top 25 of Q2 here
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