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Belgian festival success in the Instagram Top 100

Belgian festival success in the Instagram Top 100

Looking for inspiring Belgian accounts on Instagram or curious about how your brand is doing on the platform? Since this year, you can find out on the Belgian Instagram Top 100, which is published quarterly. Sounds interesting? Then read on quickly to find out which popular brands made the list this quarter!


The Instagram Top 100 is compiled based on independent research by social media agency Somention. The most successful Belgian and international brands with a Belgian account on Instagram are rated based on the number of followers, likes, comments and engagement rate*. Every quarter, the brands that score best on average on all these points appear in the Instagram Top 100. At the end of the year, the list of the most successful brands on Instagram over the entire year of 2022 will be announced. The complete list for Q2 can be found later in this article.

Festival season

If we take a look back at the list of Q1, one thing immediately stands out. The festival take-over continues! We open the second quarter with the Graspop Metal Meeting again as number 1 in the Top 100. After all, the Belgian metal festival had their 25th anniversary event in June, which was well attended by metal fans. Number 2 goes to the best voted zoo in Europe, Pairi Daiza.  It is a zoological, botanical and architectural garden, on whose page you will find absolutely amusing and beautiful content of animals and nature. What’s not to like? And the 3rd place goes to the Belgian Walibi amusement park again. It appears that their posts about their exciting attractions and thrills are doing very well on their Instagram page.  

Well, that trio knows how to stay on top for a while! This proves that they are consistent and that they know how to engage with their followers. What about the other brands? We can reveal that there are a number of newcomers in the list! Including another popular Belgian music festival Couleur Café Festival, but also KBC Bank & Insurance, Kruidvat Belgium and more. Find out about it in the complete list below!

 

Belgian Instagram Top 100 – Q2 2022

 

Q2 2022
Handle
Followers
Engagement Rate
Rise / drop since last quarter
1
@graspopmetalmeeting
75.431
3.15%
0
2
@pairidaizaofficial
166.989
1.50%
2
3
@walibibelgium
49.101
2.72%
0
4
@rampagebelgium
77.649
1.41%
1
5
@rockwerchterfestival
97.684
1.24%
-3
6
@zooantwerpen
41.556
1.68%
8
7
@dourfestival
81.199
1.16%
9
8
@plopsa_official
50.001
1.42%
0
9
@pukkelpop
90.323
0.92%
-2
10
@natancouture
53.383
1.08%
8
11
@cartamundicards
32.174
1.87%
-1
12
@delvaux
319.188
0.67%
24
13
@redbullbe
85.075
0.78%
28
14
@kuleuven
35.517
1.34%
-1
15
@dupuis_bd
44.946
0.97%
8
16
@flyingbrussels
106.441
0.68%
-7
17
@sunrisefestivalbe
19.746
5.51%
17
18
@ugent
28.045
1.63%
-7
19
@ridley_bikes
134.895
0.62%
1
20
@zoo_planckendael
19.467
3.09%
-14
21
@brusselsairport
29.037
1.41%
-6
22
@neuhauschocolates
38.344
0.94%
-5
23
@lidlbelgium
117.216
0.62%
10
24
@couleurcafefestival
17.58
3.32%
127
25
@junique.fashion
15.4
7.79%
5
26
@bobbejaanland
17.211
2.40%
-1
27
@bellewaerde
18.951
1.96%
0
28
@alpro
320.784
0.46%
42
29
@canonbelgium
36.933
0.83%
-7
30
@burgerkingbe
13.359
10.45%
-2
31
@casterman_bd
37.892
0.77%
-7
32
@uzgent
13.843
4.42%
5
33
@vubrussel
19.144
1.66%
24
34
@stibmivb
19.178
1.55%
-15
35
@airbelgium_official
14.424
2.58%
-4
36
@oneplus_bnl
35.599
0.76%
30
37
@disneybe
51.846
0.59%
8
38
@tomorrowland
7.789.801
0.33%
15
39
@espoo_antwerp
16.001
1.67%
12
40
@kbc_be
16.982
1.50%
79
41
@tuibelgium
36.802
0.67%
24
42
@yvesrocherbelgium
67.151
0.53%
4
43
@stabilobelgium
11.285
6.73%
20
44
@insta_ulb
22.608
1.00%
-2
45
@essentielantwerp
283.442
0.31%
5
46
@levis_belgium
22.86
0.97%
66
47
@jblaudio_bel
11.214
4.63%
-7
48
@kruidvat.belgie
34.279
0.66%
78
49
@visitoostende
23.692
0.92%
15
50
@ubisoftbelgium
54.93
0.47%
5
51
@xandres_belgium
19.935
1.07%
18
52
@iciparisxlbe
70.956
0.39%
32
53
@bmwbelux
42.065
0.51%
24
54
@fondationboghossian
23.658
0.85%
53
55
@audibelgium
28.912
0.71%
-34
56
@ikeabelgium
189.719
0.27%
46
57
@spotifybe
10.473
4.41%
93
58
@easytoys
32.624
0.63%
-32
59
@rodenbachbeer
11.123
3.07%
-10
60
@universitedeliege
11.506
2.33%
19
61
@botanique_bxl
21.645
0.92%
55
62
@leonidas_chocolatier
24.695
0.78%
-18
63
@delhaizebelgium
35.096
0.56%
77
64
@callebautchocolate
418.432
0.18%
27
65
@bozarbrussels
94.612
0.28%
25
66
@quickbelgium
13.693
1.37%
78
67
@delijn
13.022
1.46%
-8
68
@nmbs.be
11.279
1.79%
-10
69
@dekoninck
10.095
2.34%
121
70
@disneyplusbe
31.689
0.59%
-27
71
@nikonbelgium
21.948
0.75%
3
72
@sncb.be
10.216
1.81%
-12
73
@mcdonaldsbelgium
30.576
0.56%
-19
74
@jbcfashion
82.333
0.23%
-18
75
@godiva
322.248
0.15%
-13
76
@caroline_biss
24.766
0.64%
-15
77
@havearoll
13.51
1.13%
-48
78
@abconcerts
55.151
0.28%
31
79
@kinepolisbelgie
28.887
0.56%
-32
80
@actionbelgie
178.544
0.16%
5
81
@mini_belux
9.235
2.24%
52
82
@thedoughbar
10.633
1.52%
-15
83
@xiaomi.belgium
9.579
1.78%
16
84
@volvocarbelux
11.889
1.31%
-36
85
@maisonsdumonde_be
79.807
0.18%
-13
86
@uzleuven.be
7.115
3.08%
-8
87
@autoworld_brussels
12.996
1.09%
-16
88
@opelbelgium
6.059
15.50%
67
89
@oudbeersel
13.17
0.98%
-13
90
@zebfashion
63.559
0.21%
-52
91
@hema.be
78.419
0.18%
-39
92
@colruyt_be
29.984
0.49%
-80
93
@libecohome
26.976
0.51%
-54
94
@action.belgique
117.176
0.13%
3
95
@sneakerdistrict
369.381
0.06%
5
96
@fineartsbelgium
22.113
0.57%
-16
97
@cotedorbe
9.786
1.39%
-8
98
@playstation_be
26.734
0.50%
-10
99
@theophile_patachou
35.243
0.32%
15
100
@centerparcsbe
22.424
0.55%
-6

 

Explanation of study

In this independent research, a number of things were taken into account when selecting the brand accounts. To obtain a reliable engagement rate, only accounts with more than 5,000 followers were included. Excluded are (news) platforms, broadcasters, programmes, agencies and sports clubs. In addition, accounts with an 18+ setting (such as those of some alcoholic beverages and lotteries) are excluded due to Instagram’s settings. 

*Engagement rate is calculated as follows: the number of comments and likes per post divided by the number of followers.

Curious about how brands in neighbouring countries perform on Instagram?

View the Dutch Instagram Top 100 here
View the German Instagram Top 100 here

Is your brand not listed? Please contact us via this form.

 

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