Van Oord. A huge company with great international name recognition. Even if you are not in the business, you have most likely heard of them. For example, they have played a major role in the transformation of Dubai. All their social channels therefore inevitably have a significant following. Especially on LinkedIn, where they have already gained more than 96,000 (!) followers. Van Oord has approached Somention to not only increase this particular reach, but also the reach on Facebook and Instagram as well as to ensure that one consistent brand identity / brand appearance is visible everywhere.
More coherence between the channels and establishing better emphasis on the ‘brand’ of Van Oord are the main issues that Somention has tackled. Van Oord is distinctive company and is different from its competitors. A real family business, where people, personal development and the environment are central. This must be reflected in all content.
Based on various brainstorms with the customer, Somention has developed a new social media strategy based on the overall brand objectives. Together with Van Oord, Somention will also investigate new channels and possibilities, such as employer branding via Instagram Stories and TikTok.