As experts in community management, we don’t just observe what’s being said about your brand, but we are also the first to spot any User Generated Content (UGC). This way, we closely monitor the happenings around your brand and leverage the power of the community to put your brand in the spotlight!
The Stoov® community
Communicating from your brand is one thing, but when the audience creates content about your brand on their own, it is so much more powerful. For Stoov®, we developed a UGC strategy where we transformed their social media channels into the meeting place for true Stoov® lovers in the Netherlands, Germany and England. With social listening and actively reposting UGC, we ensured that the feed was filled with authentic and high-quality content from their own community.
Results That Turned up the Heat
The impact was groundbreaking! The number of tagged posts with @mystoov increased by 550%. In stories, this rose by 3317%(!). Stoov® fans embraced the spotlight, and engagement increased significantly. By staying in close contact with the content creators, Stoov® was able to expand their media bank without having to shoot content themselves. A perfect example of how you can build a strong brand together with your community.
