A glass so irresistible that it flips your world upside down and you just have to take it home. Ondersteboven beer often faced this problem and that’s why we came up with the ‘Missing Glass’ campaign. A search to track down all the missing beer glasses, with a reward of a free glass (one you don’t have to steal) and a €500 finder’s fee.
Campaign Kickoff
We kicked off the campaign with a bar owner in Amsterdam who was completely fed up with glass thieves. We started by hanging up hundreds of ‘missing posters’ in and around neighbouring bars and restaurants.
Beerfluencers
Seek and you shall find, if not, enlist an influencer! Just like we did with @despeld & @sarcasper.
The Results
Glass found, finder’s fee awarded, everyone’s happy.
