The Driscoll’s story started in 1870, when Josep “Ed” Reiter and Dick Driscoll started growing their very first strawberries in California. It has since grown into a large American family business that produces strawberries, raspberries and blueberries and sells them in 48 different countries. The values of their family business, namely accessibility and trust, must be reflected in their communication with fans.
Somention represents Driscoll’s in community management on Facebook & Instagram for Germany, Norway and Denmark. Our community managers are real native speakers who enter into a conversation with the fans, where interaction is central.
Proactively engaging with the target audience is shifting from simply problem solving to real conversations about the product with positive sentiment. This is how Somention creates fans for Driscoll’s!