For De Kuyper, we developed a video series entirely with AI. De Kuyper asked us if we could tell the story of classic cocktails, we immediately said YES. However, we had one challenge: there were no images and no budget for a shoot. No problem, because AI is our best friend!
The Ingredients
Every image in these videos was generated by AI, and the voice-over? That’s not a real person either (spoiler alert). These videos are the perfect mix of endless prompting (Our social creative Mick has since updated his LinkedIn to prompt engineer), a blend of different tools, and even more perseverance. The result is an AI cocktail that leaves you wanting more.
Going down well
Even with a minimal media budget, we managed to reach more than 3.5 million people in 8 different countries. Small budget, big impact: thank you AI!