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ROWENTA

ROWENTA

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Vacuums! By no means a sexy product, but an interesting case for us. How can you get consumers to start liking, sharing and commenting on posts about domestic products? The fact is everybody needs a vacuum, which gives us room to allow our creativity to roam freely!

Rowenta asked us to give their new line of vacuums some attention, for which they had launched a special new website. We devised newsjackers, we developed giveaways that responded well to create a community and we created a bigger brand awareness. Supplementing this with collaborations with influencers ensured that consumers not only bought a vacuum, but a bit like us, they became real fans of Rowenta.

A lot of the visuals are made by our in-house photographer and designers, additionally: we maintain the community management seven days a week.

STRATEGY

CAMPAIGNS

CONTENT

COMMUNITY MANAGEMENT

ADVERTISING

 

ROWENTA

ROWENTA

Device Frame

Vacuums! By no means a sexy product, but an interesting case for us. How can you get consumers to start liking, sharing and commenting on posts about domestic products? The fact is everybody needs a vacuum, which gives us room to allow our creativity to roam freely!

Rowenta asked us to give their new line of vacuums some attention, for which they had launched a special new website. We devised newsjackers, we developed giveaways that responded well to create a community and we created a bigger brand awareness. Supplementing this with collaborations with influencers ensured that consumers not only bought a vacuum, but a bit like us, they became real fans of Rowenta.

A lot of the visuals are made by our in-house photographer and designers, additionally: we maintain the community management seven days a week.

STRATEGY

CAMPAIGNS

CONTENT

COMMUNITY MANAGEMENT

ADVERTISING

ROWENTA

ROWENTA

Device Frame

Stofzuigers! Geen sexy product, maar voor ons een interessante case. Hoe krijg je consumenten zover dat ze posts over een huishoudelijk product liken, delen en becommentariëren? Niemand kan zonder een stofzuiger, dus kunnen wij onze creativiteit volledig kwijt.

 

Rowenta vroeg ons aandacht te besteden aan hun nieuwe modellen stofzuigers, waarvoor ze een speciale website hebben gelanceerd. We bedenken inhakers, winacties waar goed op gereageerd wordt en creëren zo een community en een hogere brand awareness. Aangevuld met samenwerkingen met influencers zorgt ervoor dat consumenten niet alleen een stofzuiger kopen, maar net als wijzelf echt fan worden van Rowenta.

 

Veel beeld maken wij met onze eigen fotograaf en vormgevers. Ook niet onbelangrijk: het community management onderhouden wij zeven dagen per week.

STRATEGIE

CAMPAGNES

CONTENT

COMMUNITY MANAGEMENT

ADVERTISING