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USER GENERATED CONTENT FOR THE WIN

CREATING BRAND EXPERIENCE

Fever-Tree Mixers is mainly known for their Tonic in combination with high- quality Gin served at up-scale restaurants and bars. Somention created an always-on strategy to introduce more experience-based interaction around the brand, instead of plainly product focused communication.

Who can create a better experience around a brand than existing fans? Somention suggested putting user generated content at the heart of the strategy, allowing fans of Fever-Tree to share their own content with the brand. Not only locally, but also international content is distributed with the aim of creating more brand experience.