Fever-Tree Mixers is mainly known for their Tonic in combination with high- quality Gin served at up-scale restaurants and bars. Somention created an always-on strategy to introduce more experience-based interaction around the brand, instead of plainly product focused communication.
Who can create a better experience around a brand than existing fans? Somention suggested putting user generated content at the heart of the strategy, allowing fans of Fever-Tree to share their own content with the brand. Not only locally, but also international content is distributed with the aim of creating more brand experience.