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CHOVI

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The taste of Spain

The name may not give it away straight away, but the yellow jar of Allioli from the supermarket probably will. The target group of this Spanish food brand is very broad and that’s what encapsulates Choví, producer of many more table sauces, active in more than 20 countries and a very interesting client.

Choví asked us – under considerable time pressure, which we can deal with – to create a Dutch website, to create content on Facebook and to maintain their community management. Although we have the ability to work with a pre-existing image bank, we advised Choví to make new images with a food photographer that reflects what the brand is: traditional yet sleek and clean.

We are proud of the first results; brand awareness has grown. For the coming years we will develop and create new, large and innovative campaigns and activities. We will do this in collaboration with food bloggers and culinary journalists. Our network is large, and we are committed to many of our customers and therefore also to Choví.

STRATEGY

CAMPAIGNS

CONTENT

COMMUNITY MANAGEMENT

ADVERTISING

CHOVI

Device Frame

The taste of Spain

The name may not give it away straight away, but the yellow jar of Allioli from the supermarket probably will. The target group of this Spanish food brand is very broad and that’s what encapsulates Choví, producer of many more table sauces, active in more than 20 countries and a very interesting client.

Choví asked us – under considerable time pressure, which we can deal with – to create a Dutch website, to create content on Facebook and to maintain their community management. Although we have the ability to work with a pre-existing image bank, we advised Choví to make new images with a food photographer that reflects what the brand is: traditional yet sleek and clean.

We are proud of the first results; brand awareness has grown. For the coming years we will develop and create new, large and innovative campaigns and activities. We will do this in collaboration with food bloggers and culinary journalists. Our network is large, and we are committed to many of our customers and therefore also to Choví.

STRATEGY

CAMPAIGNS

CONTENT

COMMUNITY MANAGEMENT

ADVERTISING

CHOVI

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Beschrijving

Proef de smaak van Spanje

De naam zegt je misschien niet 1-2-3 iets maar het gele potje Allioli uit de supermarkt waarschijnlijk wel. De doelgroep van dit Spaanse food brand is heel breed en dat maakt Choví, producent van nog veel meer tafelsauzen en actief in meer dan 20 landen, een interessante opdrachtgever.

 

Choví vroeg ons om – onder flinke tijdsdruk, maar ook daar weten we mee om te gaan – een Nederlandse website te maken, op Facebook content te creëren en het community management te onderhouden. Hoewel we gebruik kunnen maken van een eigen beeldbank, hebben we geadviseerd om in de toekomst met een foodfotograaf nieuwe beelden te maken die uitstralen wat het merk is: traditioneel maar toch strak en clean.

 

Op de eerste resultaten zijn wij trots, het brand awareness is gegroeid. Voor de komende jaren bedenken en maken we nieuwe, grote campagnes en activiteiten. Dit gaan we doen in samenwerking met foodbloggers en culinair journalisten. Ons netwerk is groot en zetten we in voor vele van onze klanten en dus ook voor Choví.

STRATEGIE

CAMPAGNES

CONTENT

COMMUNITY MANAGEMENT

ADVERTISING