{"id":36796,"date":"2022-01-20T11:36:56","date_gmt":"2022-01-20T10:36:56","guid":{"rendered":"https:\/\/somention.com\/?p=36796"},"modified":"2022-02-10T11:58:35","modified_gmt":"2022-02-10T10:58:35","slug":"tiktok-top-25-q4-2021","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/tiktok-top-25-q4-2021\/","title":{"rendered":"TikTok Top 25: G-Star, ING en Rode Kruis aan kop"},"content":{"rendered":"

De Nederlandse TikTok Top 25 van Q4 is bekend! Na afgelopen zomer te zijn gestart met het onderzoek naar de meest succesvolle merken op TikTok, zijn we beland bij het laatste kwartaal van 2021. Welke merken hebben zich weten te plaatsen in de ranglijst en zijn het absoluut waard de komende tijd in de gaten te houden op het immens populaire platform?<\/b><\/p>\n

Social media bureau Somention heeft opnieuw onderzoek gedaan naar de 25 merken die het afgelopen kwartaal het best hebben gepresteerd op TikTok. Er is een onafhankelijk onderzoek uitgevoerd onder zowel Nederlandse merken, als Internationale merken met een Nederlands account op TikTok. Daarbij zijn de accounts beoordeeld op basis van het aantal volgers en de engagement rate*, waarbij engagement het zwaarst meeweegt. <\/span>Om een betrouwbare engagement rate te meten zijn alleen accounts meegenomen met meer dan 1.000 volgers.<\/span> Uitgesloten zijn (nieuws)platforms, omroepen en programma\u2019s, sportclubs en verenigingen. De hele lijst van Q4 is te vinden onderaan dit artikel.<\/span><\/p>\n

De grote drie<\/b><\/h3>\n

Het populaire denim merk G-Star RAW<\/a> is er in geslaagd de koppositie te behouden. En ja echt, G-Star is een Nederlandse onderneming. M<\/span>et educatieve content over al je geldzaken, presteert ING Nederland<\/a> <\/span>constant en behoudt daarmee de tweede plek. Noodhulp-organisatie het Rode Kruis<\/a> heeft dit kwartaal de derde plek weten te bemachtigen, door gezondheid-gerelateerde onderwerpen op een grappige, gevatte manier te verwerken in hun video’s.\u00a0<\/span><\/p>\n

Naast dat pizza-keten Domino\u2019s Nederland<\/a> altijd goed aanwezig is in de TikTok Top 25, heeft nu ook New York Pizza Nederland<\/a> de lijst bestormd. Andere nieuwkomers in de lijst zijn platenlabel Noah\u2019s Ark<\/a> en reisorganisatie Vakantie Dealz<\/a> – accounts om zeker in de gaten te houden op het videoplatform.<\/span><\/p>\n

Benieuwd naar alle merken die de TikTok Top 25 in Q4 hebben behaald? Check de hele lijst hieronder!<\/span><\/p>\n

 <\/p>\n

De Nederlandse TikTok Top 25 \u2013 Q4 2021<\/b><\/h2>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Q4 2021<\/b><\/div><\/td>\n
Account<\/b><\/div><\/td>\n
Followers<\/b><\/div><\/td>\n
Avg. interactions per post<\/b><\/div><\/td>\n
Engagement rate<\/b><\/div><\/td>\n<\/tr>\n
1<\/span><\/div><\/td>\n
@gstarraw<\/b><\/div><\/td>\n
60600<\/span><\/div><\/td>\n
23961<\/span><\/div><\/td>\n
39.54%<\/span><\/div><\/td>\n<\/tr>\n
2<\/span><\/div><\/td>\n
@ingnederland<\/b><\/div><\/td>\n
13000<\/span><\/div><\/td>\n
17507<\/span><\/div><\/td>\n
134.67%<\/span><\/div><\/td>\n<\/tr>\n
3<\/span><\/div><\/td>\n
@rodekruis<\/b><\/div><\/td>\n
82800<\/span><\/div><\/td>\n
12500<\/span><\/div><\/td>\n
15.10%<\/span><\/div><\/td>\n<\/tr>\n
4<\/span><\/div><\/td>\n
@ritualscosmetics<\/b><\/div><\/td>\n
59600<\/span><\/div><\/td>\n
8936<\/span><\/div><\/td>\n
14.99%<\/span><\/div><\/td>\n<\/tr>\n
5<\/span><\/div><\/td>\n
@noahsarklabel<\/b><\/div><\/td>\n
62700<\/span><\/div><\/td>\n
8491<\/span><\/div><\/td>\n
13.54%<\/span><\/div><\/td>\n<\/tr>\n
6<\/span><\/div><\/td>\n
@pathe<\/b><\/div><\/td>\n
93000<\/span><\/div><\/td>\n
11200<\/span><\/div><\/td>\n
12.04%<\/span><\/div><\/td>\n<\/tr>\n
7<\/span><\/div><\/td>\n
@candymansnoep<\/b><\/div><\/td>\n
8250<\/span><\/div><\/td>\n
4748<\/span><\/div><\/td>\n
57.56%<\/span><\/div><\/td>\n<\/tr>\n
8<\/span><\/div><\/td>\n
@albertheijn<\/b><\/div><\/td>\n
64800<\/span><\/div><\/td>\n
7562<\/span><\/div><\/td>\n
11.67%<\/span><\/div><\/td>\n<\/tr>\n
9<\/span><\/div><\/td>\n
@kfcnederland<\/b><\/div><\/td>\n
20900<\/span><\/div><\/td>\n
4561<\/span><\/div><\/td>\n
21.82%<\/span><\/div><\/td>\n<\/tr>\n
10<\/span><\/div><\/td>\n
@efteling<\/b><\/div><\/td>\n
298900<\/span><\/div><\/td>\n
21862<\/span><\/div><\/td>\n
7.31%<\/span><\/div><\/td>\n<\/tr>\n
11<\/span><\/div><\/td>\n
@happyitalynl<\/b><\/div><\/td>\n
12200<\/span><\/div><\/td>\n
4338<\/span><\/div><\/td>\n
35.56%<\/span><\/div><\/td>\n<\/tr>\n
12<\/span><\/div><\/td>\n
@intertoys.nl<\/b><\/div><\/td>\n
28700<\/span><\/div><\/td>\n
5009<\/span><\/div><\/td>\n
17.45%<\/span><\/div><\/td>\n<\/tr>\n
13<\/span><\/div><\/td>\n
@topnotch_nl<\/b><\/div><\/td>\n
56100<\/span><\/div><\/td>\n
6627<\/span><\/div><\/td>\n
11.81%<\/span><\/div><\/td>\n<\/tr>\n
14<\/span><\/div><\/td>\n
@bol.com<\/b><\/div><\/td>\n
139200<\/span><\/div><\/td>\n
11792<\/span><\/div><\/td>\n
8.47%<\/span><\/div><\/td>\n<\/tr>\n
15<\/span><\/div><\/td>\n
@newyorkpizza_nl<\/b><\/div><\/td>\n
4974<\/span><\/div><\/td>\n
2545<\/span><\/div><\/td>\n
51.16%<\/span><\/div><\/td>\n<\/tr>\n
16<\/span><\/div><\/td>\n
@schipholairport<\/b><\/div><\/td>\n
32000<\/span><\/div><\/td>\n
4722<\/span><\/div><\/td>\n
14.76%<\/span><\/div><\/td>\n<\/tr>\n
17<\/span><\/div><\/td>\n
@netflixnl<\/b><\/div><\/td>\n
287600<\/span><\/div><\/td>\n
19915<\/span><\/div><\/td>\n
6.93%<\/span><\/div><\/td>\n<\/tr>\n
18<\/span><\/div><\/td>\n
@duinrell<\/b><\/div><\/td>\n
430600<\/span><\/div><\/td>\n
20469<\/span><\/div><\/td>\n
4.75%<\/span><\/div><\/td>\n<\/tr>\n
19<\/span><\/div><\/td>\n
@easywalker_official<\/b><\/div><\/td>\n
5194<\/span><\/div><\/td>\n
1985<\/span><\/div><\/td>\n
38.22%<\/span><\/div><\/td>\n<\/tr>\n
20<\/span><\/div><\/td>\n
@vakantiedealz<\/b><\/div><\/td>\n
42400<\/span><\/div><\/td>\n
4856<\/span><\/div><\/td>\n
11.45%<\/span><\/div><\/td>\n<\/tr>\n
21<\/span><\/div><\/td>\n
@hema.amsterdam<\/b><\/div><\/td>\n
35800<\/span><\/div><\/td>\n
4159<\/span><\/div><\/td>\n
11.62%<\/span><\/div><\/td>\n<\/tr>\n
22<\/span><\/div><\/td>\n
@dominos_nl<\/b><\/div><\/td>\n
1400000<\/span><\/div><\/td>\n
51786<\/span><\/div><\/td>\n
3.70%<\/span><\/div><\/td>\n<\/tr>\n
23<\/span><\/div><\/td>\n
@iciparisxlofficial<\/b><\/div><\/td>\n
6282<\/span><\/div><\/td>\n
1246<\/span><\/div><\/td>\n
19.84%<\/span><\/div><\/td>\n<\/tr>\n
24<\/span><\/div><\/td>\n
@mimamsterdam<\/b><\/div><\/td>\n
12900<\/span><\/div><\/td>\n
1610<\/span><\/div><\/td>\n
12.48%<\/span><\/div><\/td>\n<\/tr>\n
25<\/span><\/div><\/td>\n
@plantsome<\/b><\/div><\/td>\n
2064<\/span><\/div><\/td>\n
796<\/span><\/div><\/td>\n
38.57%<\/span><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

*Engagement rate is als volgt berekend: het aantal reacties en likes per post gedeeld door het aantal volgers.<\/span><\/i><\/p>\n

Bekijk hier het overzicht van Q3<\/a> terug.<\/span><\/p>\n

Wil jij met jouw merk de volgende editie ook in deze lijst staan? Neem dan via onderstaand formulier contact met ons op, we helpen je graag verder.<\/span><\/p>\n

Rectificatie: deze lijst is aangepast op 20-01-2021 om 16.50 uur. \r\n\r\n<\/pre>\n","protected":false},"excerpt":{"rendered":"
De Nederlandse TikTok Top 25 van Q4 is bekend! Na afgelopen zomer te zijn gestart met het onderzoek naar de meest succesvolle merken op TikTok, zijn we beland bij het laatste kwartaal van 2021. Welke merken hebben zich weten te plaatsen in de ranglijst en…<\/p>\n","protected":false},"author":2,"featured_media":36797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233,5368],"tags":[5406,5411,5409,5407,52,5410,1025,5379],"class_list":["post-36796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-success","category-tiktok-top-25","tag-g-star","tag-ing-nederland","tag-ranglijst","tag-rode-kruis","tag-somention","tag-succesvol","tag-tiktok","tag-tiktok-top-25"],"yoast_head":"\nTikTok Top 25: G-Star, ING en Rode Kruis aan kop | Somention<\/title>\n<meta name=\"description\" content=\"Somention presenteert de Nederlandse TikTok Top 25! 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