{"id":36765,"date":"2022-01-13T12:02:30","date_gmt":"2022-01-13T11:02:30","guid":{"rendered":"https:\/\/somention.com\/?p=36765"},"modified":"2022-01-13T14:13:00","modified_gmt":"2022-01-13T13:13:00","slug":"booking-com-op-eerste-plaats-in-instagram-top-100-q4","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/booking-com-op-eerste-plaats-in-instagram-top-100-q4\/","title":{"rendered":"Booking.com op eerste plaats in Instagram Top 100\u00a0(Q4)"},"content":{"rendered":"

Het is zo ver, de laatste berekeningen van 2021 voor de Nederlandse Instagram Top 100 zijn afgerond! Somention heeft onderzocht welke populaire merken in het vierde kwartaal het best hebben gepresteerd op Instagram. Wie zijn dit keer de nieuwkomers in de lijst en welke merken hebben het afgelopen kwartaal bewezen op de lijst te horen? In dit artikel lees je alles over de Instagram Top 100 Q4 en het #1 account aan de top: Booking.com.<\/b><\/p>\n

De Nederlandse Instagram Top 100 is samengesteld op basis van onafhankelijk onderzoek door social media bureau Somention. De populairste Nederlandse merken en Internationale merken met een Nederlands account op Instagram, zijn beoordeeld op basis van het aantal volgers, aantal likes, aantal comments en de engagement rate*. Ieder kwartaal zijn de merken die op al deze punten gemiddeld het best scoren terug te vinden in de Instagram Top 100. Daarnaast wordt de lijst met de meest succesvolle merken op Instagram over het heel 2021 berekend. Hierover later meer. De volledige ranglijst over Q4 is nu te vinden onderaan dit artikel.<\/span><\/p>\n

Started from the bottom, now we\u2019re here<\/b><\/h4>\n

Na een flinke stijging van maar liefst 120 plekken gedurende de afgelopen drie kwartalen in de Instagram Top 100, heeft Booking.com<\/a> in Q4 de eerste plek weten te bemachtigen. Waar Bol.com<\/a> eerst nog de koppositie hield, is het merk dit kwartaal met twee plaatsen gezakt naar een mooie derde plek en is er daarbij ruimte gemaakt voor attractiepark De Efteling<\/a> op nummer twee. Booking.com pakt met prachtige vakantie-content de aandacht, De Efteling staat vooral bekend om het delen van sprookjesachtige, betoverende beelden en Bol.com bewijst zich zoals altijd met gevatte, humoristische content. Kortom, een zeer waardige top 3 die het afgelopen kwartaal niet te missen was op Instagram.<\/span><\/p>\n

Daarnaast zien we dat er weer flink wat merken gestegen zijn in het vierde kwartaal van 2021. Zo is McDonalds NL<\/a> met 53 plekken gestegen naar nummer 8. Ook Canon Nederland<\/a>, de camera-expert, is met 56 plekken omhoog geklommen naar plek 13 in de lijst. Tot slot, zijn nieuwkomers in de Instagram Top 100;<\/span> muziek label Noah\u2019s Ark<\/a>, Blond Amsterdam<\/a> en Museum Voorlinden<\/a> ook zeker de moeite waard om eens te checken op Instagram.\u00a0<\/span><\/p>\n

 <\/p>\n

De Nederlandse Instagram Top 100 \u2013 Q4 2021<\/b><\/h2>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Q4<\/b>\n

2021<\/b><\/p><\/div><\/td>\n

Account<\/b><\/div><\/td>\n
Followers<\/b><\/div><\/td>\n
Likes<\/b><\/div><\/td>\n
Comments<\/b><\/div><\/td>\n
Engagement Rate<\/b><\/div><\/td>\n<\/tr>\n
1<\/span><\/div><\/td>\n
@bookingcom<\/b><\/div><\/td>\n
1,745,229<\/span><\/div><\/td>\n
58,334<\/span><\/div><\/td>\n
157<\/span><\/div><\/td>\n
3.35%<\/span><\/div><\/td>\n<\/tr>\n
2<\/span><\/div><\/td>\n
@efteling<\/b><\/div><\/td>\n
331,268<\/span><\/div><\/td>\n
13,937<\/span><\/div><\/td>\n
1,883<\/span><\/div><\/td>\n
4.77%<\/span><\/div><\/td>\n<\/tr>\n
3<\/span><\/div><\/td>\n
@bol_com<\/b><\/div><\/td>\n
221,172<\/span><\/div><\/td>\n
7,554<\/span><\/div><\/td>\n
167<\/span><\/div><\/td>\n
3.47%<\/span><\/div><\/td>\n<\/tr>\n
4<\/span><\/div><\/td>\n
@theoceancleanup<\/b><\/div><\/td>\n
646,937<\/span><\/div><\/td>\n
12,975<\/span><\/div><\/td>\n
238<\/span><\/div><\/td>\n
1.97%<\/span><\/div><\/td>\n<\/tr>\n
5<\/span><\/div><\/td>\n
@noahsark<\/b><\/div><\/td>\n
156,805<\/span><\/div><\/td>\n
5,533<\/span><\/div><\/td>\n
64<\/span><\/div><\/td>\n
3.35%<\/span><\/div><\/td>\n<\/tr>\n
6<\/span><\/div><\/td>\n
@hunkemoller<\/b><\/div><\/td>\n
1,123,210<\/span><\/div><\/td>\n
14,864<\/span><\/div><\/td>\n
2,269<\/span><\/div><\/td>\n
1.47%<\/span><\/div><\/td>\n<\/tr>\n
7<\/span><\/div><\/td>\n
@vangoghmuseum<\/b><\/div><\/td>\n
2,101,292<\/span><\/div><\/td>\n
28,941<\/span><\/div><\/td>\n
95<\/span><\/div><\/td>\n
1.33%<\/span><\/div><\/td>\n<\/tr>\n
8<\/span><\/div><\/td>\n
@mcdonaldsnl<\/b><\/div><\/td>\n
133,701<\/span><\/div><\/td>\n
4,028<\/span><\/div><\/td>\n
240<\/span><\/div><\/td>\n
2.94%<\/span><\/div><\/td>\n<\/tr>\n
9<\/span><\/div><\/td>\n
@giethoorn_village<\/b><\/div><\/td>\n
148,209<\/span><\/div><\/td>\n
3,603<\/span><\/div><\/td>\n
48<\/span><\/div><\/td>\n
2.36%<\/span><\/div><\/td>\n<\/tr>\n
10<\/span><\/div><\/td>\n
@shell<\/b><\/div><\/td>\n
337,789<\/span><\/div><\/td>\n
4,352<\/span><\/div><\/td>\n
1,077<\/span><\/div><\/td>\n
1.48%<\/span><\/div><\/td>\n<\/tr>\n
11<\/span><\/div><\/td>\n
@annefrankhouse_official<\/b><\/div><\/td>\n
156,813<\/span><\/div><\/td>\n
3,425<\/span><\/div><\/td>\n
28<\/span><\/div><\/td>\n
2.06%<\/span><\/div><\/td>\n<\/tr>\n
12<\/span><\/div><\/td>\n
@walibihollandofficial<\/b><\/div><\/td>\n
105,895<\/span><\/div><\/td>\n
2,623<\/span><\/div><\/td>\n
75<\/span><\/div><\/td>\n
2.36%<\/span><\/div><\/td>\n<\/tr>\n
13<\/span><\/div><\/td>\n
@canonnederland<\/b><\/div><\/td>\n
119,773<\/span><\/div><\/td>\n
1,211<\/span><\/div><\/td>\n
1,390<\/span><\/div><\/td>\n
2.15%<\/span><\/div><\/td>\n<\/tr>\n
14<\/span><\/div><\/td>\n
@rijksmuseum<\/b><\/div><\/td>\n
681,686<\/span><\/div><\/td>\n
7,335<\/span><\/div><\/td>\n
117<\/span><\/div><\/td>\n
1.08%<\/span><\/div><\/td>\n<\/tr>\n
15<\/span><\/div><\/td>\n
@redbullned<\/b><\/div><\/td>\n
158,942<\/span><\/div><\/td>\n
2,803<\/span><\/div><\/td>\n
28<\/span><\/div><\/td>\n
1.68%<\/span><\/div><\/td>\n<\/tr>\n
16<\/span><\/div><\/td>\n
@lowlands_fest<\/b><\/div><\/td>\n
71,338<\/span><\/div><\/td>\n
2,169<\/span><\/div><\/td>\n
57<\/span><\/div><\/td>\n
3.03%<\/span><\/div><\/td>\n<\/tr>\n
17<\/span><\/div><\/td>\n
@wondr.experience<\/b><\/div><\/td>\n
98,571<\/span><\/div><\/td>\n
2,024<\/span><\/div><\/td>\n
172<\/span><\/div><\/td>\n
2.09%<\/span><\/div><\/td>\n<\/tr>\n
18<\/span><\/div><\/td>\n
@netflixnl<\/b><\/div><\/td>\n
528,225<\/span><\/div><\/td>\n
6,420<\/span><\/div><\/td>\n
128<\/span><\/div><\/td>\n
0.97%<\/span><\/div><\/td>\n<\/tr>\n
19<\/span><\/div><\/td>\n
@videolandonline<\/b><\/div><\/td>\n
162,517<\/span><\/div><\/td>\n
2,206<\/span><\/div><\/td>\n
83<\/span><\/div><\/td>\n
1.36%<\/span><\/div><\/td>\n<\/tr>\n
20<\/span><\/div><\/td>\n
@visitkeukenhof<\/b><\/div><\/td>\n
74,276<\/span><\/div><\/td>\n
1,837<\/span><\/div><\/td>\n
29<\/span><\/div><\/td>\n
2.17%<\/span><\/div><\/td>\n<\/tr>\n
21<\/span><\/div><\/td>\n
@gemeenteamsterdam<\/b><\/div><\/td>\n
77,577<\/span><\/div><\/td>\n
1,736<\/span><\/div><\/td>\n
40<\/span><\/div><\/td>\n
2.14%<\/span><\/div><\/td>\n<\/tr>\n
22<\/span><\/div><\/td>\n
@topnotchnl<\/b><\/div><\/td>\n
327,087<\/span><\/div><\/td>\n
3,629<\/span><\/div><\/td>\n
58<\/span><\/div><\/td>\n
1.06%<\/span><\/div><\/td>\n<\/tr>\n
23<\/span><\/div><\/td>\n
@coolblue<\/b><\/div><\/td>\n
52,110<\/span><\/div><\/td>\n
1,898<\/span><\/div><\/td>\n
20<\/span><\/div><\/td>\n
3.67%<\/span><\/div><\/td>\n<\/tr>\n
24<\/span><\/div><\/td>\n
@myjewellery<\/b><\/div><\/td>\n
496,282<\/span><\/div><\/td>\n
4,281<\/span><\/div><\/td>\n
35<\/span><\/div><\/td>\n
0.85%<\/span><\/div><\/td>\n<\/tr>\n
25<\/span><\/div><\/td>\n
@klm<\/b><\/div><\/td>\n
1,340,892<\/span><\/div><\/td>\n
9,786<\/span><\/div><\/td>\n
173<\/span><\/div><\/td>\n
0.67%<\/span><\/div><\/td>\n<\/tr>\n
26<\/span><\/div><\/td>\n
@diergaardeblijdorp<\/b><\/div><\/td>\n
64,242<\/span><\/div><\/td>\n
1,428<\/span><\/div><\/td>\n
61<\/span><\/div><\/td>\n
2.20%<\/span><\/div><\/td>\n<\/tr>\n
28<\/span><\/div><\/td>\n
@wobbelboard<\/b><\/div><\/td>\n
160,416<\/span><\/div><\/td>\n
1,169<\/span><\/div><\/td>\n
1,372<\/span><\/div><\/td>\n
1.15%<\/span><\/div><\/td>\n<\/tr>\n
27<\/span><\/div><\/td>\n
@blondamsterdamnl<\/b><\/div><\/td>\n
62,909<\/span><\/div><\/td>\n
1,488<\/span><\/div><\/td>\n
17<\/span><\/div><\/td>\n
2.18%<\/span><\/div><\/td>\n<\/tr>\n
29<\/span><\/div><\/td>\n
@uva_amsterdam<\/b><\/div><\/td>\n
53,562<\/span><\/div><\/td>\n
1,326<\/span><\/div><\/td>\n
113<\/span><\/div><\/td>\n
2.66%<\/span><\/div><\/td>\n<\/tr>\n
30<\/span><\/div><\/td>\n
@jaminonline<\/b><\/div><\/td>\n
40,659<\/span><\/div><\/td>\n
1,688<\/span><\/div><\/td>\n
43<\/span><\/div><\/td>\n
4.15%<\/span><\/div><\/td>\n<\/tr>\n
31<\/span><\/div><\/td>\n
@meauxmeauxnl<\/b><\/div><\/td>\n
60,957<\/span><\/div><\/td>\n
1,305<\/span><\/div><\/td>\n
18<\/span><\/div><\/td>\n
2.13%<\/span><\/div><\/td>\n<\/tr>\n
32<\/span><\/div><\/td>\n
@schorembarbier<\/b><\/div><\/td>\n
404,316<\/span><\/div><\/td>\n
2,910<\/span><\/div><\/td>\n
34<\/span><\/div><\/td>\n
0.63%<\/span><\/div><\/td>\n<\/tr>\n
33<\/span><\/div><\/td>\n
@pinkpopfest<\/b><\/div><\/td>\n
63,200<\/span><\/div><\/td>\n
1,258<\/span><\/div><\/td>\n
51<\/span><\/div><\/td>\n
1.93%<\/span><\/div><\/td>\n<\/tr>\n
35<\/span><\/div><\/td>\n
@transavia<\/b><\/div><\/td>\n
90,885<\/span><\/div><\/td>\n
1,255<\/span><\/div><\/td>\n
30<\/span><\/div><\/td>\n
1.27%<\/span><\/div><\/td>\n<\/tr>\n
34<\/span><\/div><\/td>\n
@gemeenterotterdam<\/b><\/div><\/td>\n
64,454<\/span><\/div><\/td>\n
1,171<\/span><\/div><\/td>\n
20<\/span><\/div><\/td>\n
1.78%<\/span><\/div><\/td>\n<\/tr>\n
36<\/span><\/div><\/td>\n
@ns_online<\/b><\/div><\/td>\n
43,178<\/span><\/div><\/td>\n
1,227<\/span><\/div><\/td>\n
18<\/span><\/div><\/td>\n
2.55%<\/span><\/div><\/td>\n<\/tr>\n
37<\/span><\/div><\/td>\n
@pathe<\/b><\/div><\/td>\n
176,633<\/span><\/div><\/td>\n
1,559<\/span><\/div><\/td>\n
119<\/span><\/div><\/td>\n
0.81%<\/span><\/div><\/td>\n<\/tr>\n
38<\/span><\/div><\/td>\n
@artipoppe<\/b><\/div><\/td>\n
314,393<\/span><\/div><\/td>\n
2,023<\/span><\/div><\/td>\n
39<\/span><\/div><\/td>\n
0.63%<\/span><\/div><\/td>\n<\/tr>\n
39<\/span><\/div><\/td>\n
@prinsesmaximacentrum<\/b><\/div><\/td>\n
26,418<\/span><\/div><\/td>\n
2,053<\/span><\/div><\/td>\n
94<\/span><\/div><\/td>\n
7.94%<\/span><\/div><\/td>\n<\/tr>\n
40<\/span><\/div><\/td>\n
@bksfestival<\/b><\/div><\/td>\n
26,470<\/span><\/div><\/td>\n
1,288<\/span><\/div><\/td>\n
4<\/span><\/div><\/td>\n
4.79%<\/span><\/div><\/td>\n<\/tr>\n
41<\/span><\/div><\/td>\n
@schiphol<\/b><\/div><\/td>\n
84,813<\/span><\/div><\/td>\n
988<\/span><\/div><\/td>\n
14<\/span><\/div><\/td>\n
1.14%<\/span><\/div><\/td>\n<\/tr>\n
42<\/span><\/div><\/td>\n
@museumvoorlinden<\/b><\/div><\/td>\n
123,598<\/span><\/div><\/td>\n
1,126<\/span><\/div><\/td>\n
12<\/span><\/div><\/td>\n
0.90%<\/span><\/div><\/td>\n<\/tr>\n
43<\/span><\/div><\/td>\n
@vuamsterdam<\/b><\/div><\/td>\n
25,238<\/span><\/div><\/td>\n
1,562<\/span><\/div><\/td>\n
14<\/span><\/div><\/td>\n
5.60%<\/span><\/div><\/td>\n<\/tr>\n
44<\/span><\/div><\/td>\n
@tuinederland<\/b><\/div><\/td>\n
102,027<\/span><\/div><\/td>\n
943<\/span><\/div><\/td>\n
39<\/span><\/div><\/td>\n
0.93%<\/span><\/div><\/td>\n<\/tr>\n
45<\/span><\/div><\/td>\n
@vanmoof<\/b><\/div><\/td>\n
122,099<\/span><\/div><\/td>\n
1,032<\/span><\/div><\/td>\n
12<\/span><\/div><\/td>\n
0.83%<\/span><\/div><\/td>\n<\/tr>\n
46<\/span><\/div><\/td>\n
@primevideonl<\/b><\/div><\/td>\n
23,384<\/span><\/div><\/td>\n
2,458<\/span><\/div><\/td>\n
18<\/span><\/div><\/td>\n
10.58%<\/span><\/div><\/td>\n<\/tr>\n
47<\/span><\/div><\/td>\n
@playstation_nl<\/b><\/div><\/td>\n
76,726<\/span><\/div><\/td>\n
784<\/span><\/div><\/td>\n
59<\/span><\/div><\/td>\n
1.07%<\/span><\/div><\/td>\n<\/tr>\n
48<\/span><\/div><\/td>\n
@corendon<\/b><\/div><\/td>\n
114,763<\/span><\/div><\/td>\n
941<\/span><\/div><\/td>\n
40<\/span><\/div><\/td>\n
0.84%<\/span><\/div><\/td>\n<\/tr>\n
49<\/span><\/div><\/td>\n
@ritualscosmetics<\/b><\/div><\/td>\n
811,970<\/span><\/div><\/td>\n
3,061<\/span><\/div><\/td>\n
29<\/span><\/div><\/td>\n
0.37%<\/span><\/div><\/td>\n<\/tr>\n
50<\/span><\/div><\/td>\n
@karwei<\/b><\/div><\/td>\n
270,378<\/span><\/div><\/td>\n
1,300<\/span><\/div><\/td>\n
13<\/span><\/div><\/td>\n
0.48%<\/span><\/div><\/td>\n<\/tr>\n
51<\/span><\/div><\/td>\n
@wnfnederland<\/b><\/div><\/td>\n
67,613<\/span><\/div><\/td>\n
800<\/span><\/div><\/td>\n
9<\/span><\/div><\/td>\n
1.14%<\/span><\/div><\/td>\n<\/tr>\n
52<\/span><\/div><\/td>\n
@mostwantednl<\/b><\/div><\/td>\n
355,150<\/span><\/div><\/td>\n
1,600<\/span><\/div><\/td>\n
16<\/span><\/div><\/td>\n
0.44%<\/span><\/div><\/td>\n<\/tr>\n
53<\/span><\/div><\/td>\n
@shoeby<\/b><\/div><\/td>\n
102,254<\/span><\/div><\/td>\n
595<\/span><\/div><\/td>\n
263<\/span><\/div><\/td>\n
0.83%<\/span><\/div><\/td>\n<\/tr>\n
54<\/span><\/div><\/td>\n
@thelemontree.nl<\/b><\/div><\/td>\n
67,974<\/span><\/div><\/td>\n
758<\/span><\/div><\/td>\n
16<\/span><\/div><\/td>\n
1.09%<\/span><\/div><\/td>\n<\/tr>\n
55<\/span><\/div><\/td>\n
@nlvogue<\/b><\/div><\/td>\n
208,860<\/span><\/div><\/td>\n
1,207<\/span><\/div><\/td>\n
48<\/span><\/div><\/td>\n
0.49%<\/span><\/div><\/td>\n<\/tr>\n
56<\/span><\/div><\/td>\n
@lidlnederland<\/b><\/div><\/td>\n
135,687<\/span><\/div><\/td>\n
872<\/span><\/div><\/td>\n
30<\/span><\/div><\/td>\n
0.66%<\/span><\/div><\/td>\n<\/tr>\n
57<\/span><\/div><\/td>\n
@veneta.com<\/b><\/div><\/td>\n
25,530<\/span><\/div><\/td>\n
798<\/span><\/div><\/td>\n
11<\/span><\/div><\/td>\n
3.13%<\/span><\/div><\/td>\n<\/tr>\n
58<\/span><\/div><\/td>\n
@volkswagennl<\/b><\/div><\/td>\n
25,091<\/span><\/div><\/td>\n
804<\/span><\/div><\/td>\n
21<\/span><\/div><\/td>\n
3.22%<\/span><\/div><\/td>\n<\/tr>\n
59<\/span><\/div><\/td>\n
@nintendoswitchnl<\/b><\/div><\/td>\n
50,807<\/span><\/div><\/td>\n
722<\/span><\/div><\/td>\n
14<\/span><\/div><\/td>\n
1.31%<\/span><\/div><\/td>\n<\/tr>\n
60<\/span><\/div><\/td>\n
@dilleenkamille<\/b><\/div><\/td>\n
368,262<\/span><\/div><\/td>\n
1,405<\/span><\/div><\/td>\n
6<\/span><\/div><\/td>\n
0.37%<\/span><\/div><\/td>\n<\/tr>\n
61<\/span><\/div><\/td>\n
@nintendonl<\/b><\/div><\/td>\n
37,646<\/span><\/div><\/td>\n
704<\/span><\/div><\/td>\n
26<\/span><\/div><\/td>\n
1.80%<\/span><\/div><\/td>\n<\/tr>\n
62<\/span><\/div><\/td>\n
@vedder.vedder<\/b><\/div><\/td>\n
226,449<\/span><\/div><\/td>\n
934<\/span><\/div><\/td>\n
18<\/span><\/div><\/td>\n
0.41%<\/span><\/div><\/td>\n<\/tr>\n
63<\/span><\/div><\/td>\n
@patta_nl<\/b><\/div><\/td>\n
498,068<\/span><\/div><\/td>\n
1,642<\/span><\/div><\/td>\n
7<\/span><\/div><\/td>\n
0.32%<\/span><\/div><\/td>\n<\/tr>\n
64<\/span><\/div><\/td>\n
@universiteitleiden<\/b><\/div><\/td>\n
47,259<\/span><\/div><\/td>\n
758<\/span><\/div><\/td>\n
6<\/span><\/div><\/td>\n
1.32%<\/span><\/div><\/td>\n<\/tr>\n
65<\/span><\/div><\/td>\n
@rivieramaison<\/b><\/div><\/td>\n
191,200<\/span><\/div><\/td>\n
911<\/span><\/div><\/td>\n
7<\/span><\/div><\/td>\n
0.44%<\/span><\/div><\/td>\n<\/tr>\n
66<\/span><\/div><\/td>\n
@debijenkorf<\/b><\/div><\/td>\n
203,551<\/span><\/div><\/td>\n
875<\/span><\/div><\/td>\n
12<\/span><\/div><\/td>\n
0.42%<\/span><\/div><\/td>\n<\/tr>\n
67<\/span><\/div><\/td>\n
@allerhande<\/b><\/div><\/td>\n
290,594<\/span><\/div><\/td>\n
1,078<\/span><\/div><\/td>\n
86<\/span><\/div><\/td>\n
0.39%<\/span><\/div><\/td>\n<\/tr>\n
68<\/span><\/div><\/td>\n
@loods5<\/b><\/div><\/td>\n
469,239<\/span><\/div><\/td>\n
1,049<\/span><\/div><\/td>\n
449<\/span><\/div><\/td>\n
0.32%<\/span><\/div><\/td>\n<\/tr>\n
69<\/span><\/div><\/td>\n
@stedelijkmuseum<\/b><\/div><\/td>\n
204,614<\/span><\/div><\/td>\n
932<\/span><\/div><\/td>\n
13<\/span><\/div><\/td>\n
0.41%<\/span><\/div><\/td>\n<\/tr>\n
70<\/span><\/div><\/td>\n
@radboud_uni<\/b><\/div><\/td>\n
23,500<\/span><\/div><\/td>\n
651<\/span><\/div><\/td>\n
4<\/span><\/div><\/td>\n
2.68%<\/span><\/div><\/td>\n<\/tr>\n
71<\/span><\/div><\/td>\n
@kunsthal<\/b><\/div><\/td>\n
76,850<\/span><\/div><\/td>\n
496<\/span><\/div><\/td>\n
76<\/span><\/div><\/td>\n
0.70%<\/span><\/div><\/td>\n<\/tr>\n
72<\/span><\/div><\/td>\n
@sneakerjagers<\/b><\/div><\/td>\n
119,898<\/span><\/div><\/td>\n
632<\/span><\/div><\/td>\n
30<\/span><\/div><\/td>\n
0.54%<\/span><\/div><\/td>\n<\/tr>\n
73<\/span><\/div><\/td>\n
@artis.amsterdam<\/b><\/div><\/td>\n
30,407<\/span><\/div><\/td>\n
606<\/span><\/div><\/td>\n
14<\/span><\/div><\/td>\n
1.95%<\/span><\/div><\/td>\n<\/tr>\n
74<\/span><\/div><\/td>\n
@suitsupply<\/b><\/div><\/td>\n
609,213<\/span><\/div><\/td>\n
1,980<\/span><\/div><\/td>\n
12<\/span><\/div><\/td>\n
0.29%<\/span><\/div><\/td>\n<\/tr>\n
75<\/span><\/div><\/td>\n
@lofboutique<\/b><\/div><\/td>\n
111,985<\/span><\/div><\/td>\n
601<\/span><\/div><\/td>\n
15<\/span><\/div><\/td>\n
0.54%<\/span><\/div><\/td>\n<\/tr>\n
76<\/span><\/div><\/td>\n
@wearelabels<\/b><\/div><\/td>\n
16,716<\/span><\/div><\/td>\n
537<\/span><\/div><\/td>\n
364<\/span><\/div><\/td>\n
5.37%<\/span><\/div><\/td>\n<\/tr>\n
77<\/span><\/div><\/td>\n
@disneyplusnl<\/b><\/div><\/td>\n
46,441<\/span><\/div><\/td>\n
575<\/span><\/div><\/td>\n
6<\/span><\/div><\/td>\n
1.20%<\/span><\/div><\/td>\n<\/tr>\n
78<\/span><\/div><\/td>\n
@devegetarischeslager<\/b><\/div><\/td>\n
54,881<\/span><\/div><\/td>\n
563<\/span><\/div><\/td>\n
29<\/span><\/div><\/td>\n
1.02%<\/span><\/div><\/td>\n<\/tr>\n
79<\/span><\/div><\/td>\n
@lucardi_juwelier<\/b><\/div><\/td>\n
42,802<\/span><\/div><\/td>\n
426<\/span><\/div><\/td>\n
129<\/span><\/div><\/td>\n
1.28%<\/span><\/div><\/td>\n<\/tr>\n
80<\/span><\/div><\/td>\n
@albertheijn<\/b><\/div><\/td>\n
166,666<\/span><\/div><\/td>\n
634<\/span><\/div><\/td>\n
32<\/span><\/div><\/td>\n
0.40%<\/span><\/div><\/td>\n<\/tr>\n
81<\/span><\/div><\/td>\n
@kwantum_nederland<\/b><\/div><\/td>\n
241,082<\/span><\/div><\/td>\n
780<\/span><\/div><\/td>\n
38<\/span><\/div><\/td>\n
0.34%<\/span><\/div><\/td>\n<\/tr>\n
82<\/span><\/div><\/td>\n
@erasmusmc<\/b><\/div><\/td>\n
21,508<\/span><\/div><\/td>\n
660<\/span><\/div><\/td>\n
18<\/span><\/div><\/td>\n
2.51%<\/span><\/div><\/td>\n<\/tr>\n
83<\/span><\/div><\/td>\n
@tonyschocolonely_nl<\/b><\/div><\/td>\n
69,303<\/span><\/div><\/td>\n
499<\/span><\/div><\/td>\n
16<\/span><\/div><\/td>\n
0.71%<\/span><\/div><\/td>\n<\/tr>\n
84<\/span><\/div><\/td>\n
@kruidvat<\/b><\/div><\/td>\n
147,446<\/span><\/div><\/td>\n
444<\/span><\/div><\/td>\n
227<\/span><\/div><\/td>\n
0.45%<\/span><\/div><\/td>\n<\/tr>\n
85<\/span><\/div><\/td>\n
@actionnederland<\/b><\/div><\/td>\n
358,516<\/span><\/div><\/td>\n
1,108<\/span><\/div><\/td>\n
59<\/span><\/div><\/td>\n
0.30%<\/span><\/div><\/td>\n<\/tr>\n
86<\/span><\/div><\/td>\n
@kfcnederland<\/b><\/div><\/td>\n
17,464<\/span><\/div><\/td>\n
575<\/span><\/div><\/td>\n
67<\/span><\/div><\/td>\n
3.59%<\/span><\/div><\/td>\n<\/tr>\n
87<\/span><\/div><\/td>\n
@disneynl<\/b><\/div><\/td>\n
48,064<\/span><\/div><\/td>\n
547<\/span><\/div><\/td>\n
12<\/span><\/div><\/td>\n
1.11%<\/span><\/div><\/td>\n<\/tr>\n
88<\/span><\/div><\/td>\n
@niveanederland<\/b><\/div><\/td>\n
14,008<\/span><\/div><\/td>\n
876<\/span><\/div><\/td>\n
7<\/span><\/div><\/td>\n
5.87%<\/span><\/div><\/td>\n<\/tr>\n
89<\/span><\/div><\/td>\n
@handsoffmychocolate<\/b><\/div><\/td>\n
23,042<\/span><\/div><\/td>\n
362<\/span><\/div><\/td>\n
144<\/span><\/div><\/td>\n
2.16%<\/span><\/div><\/td>\n<\/tr>\n
90<\/span><\/div><\/td>\n
@tudelft<\/b><\/div><\/td>\n
47,011<\/span><\/div><\/td>\n
683<\/span><\/div><\/td>\n
4<\/span><\/div><\/td>\n
1.10%<\/span><\/div><\/td>\n<\/tr>\n
91<\/span><\/div><\/td>\n
@lentezoet<\/b><\/div><\/td>\n
16,950<\/span><\/div><\/td>\n
571<\/span><\/div><\/td>\n
52<\/span><\/div><\/td>\n
3.46%<\/span><\/div><\/td>\n<\/tr>\n
92<\/span><\/div><\/td>\n
@postcodeloterij<\/b><\/div><\/td>\n
51,099<\/span><\/div><\/td>\n
471<\/span><\/div><\/td>\n
117<\/span><\/div><\/td>\n
0.98%<\/span><\/div><\/td>\n<\/tr>\n
93<\/span><\/div><\/td>\n
@cruyff<\/b><\/div><\/td>\n
73,280<\/span><\/div><\/td>\n
470<\/span><\/div><\/td>\n
4<\/span><\/div><\/td>\n
0.60%<\/span><\/div><\/td>\n<\/tr>\n
94<\/span><\/div><\/td>\n
@easywalker_official<\/b><\/div><\/td>\n
62,596<\/span><\/div><\/td>\n
312<\/span><\/div><\/td>\n
172<\/span><\/div><\/td>\n
0.76%<\/span><\/div><\/td>\n<\/tr>\n
95<\/span><\/div><\/td>\n
@chocomelnl<\/b><\/div><\/td>\n
13,231<\/span><\/div><\/td>\n
553<\/span><\/div><\/td>\n
72<\/span><\/div><\/td>\n
4.66%<\/span><\/div><\/td>\n<\/tr>\n
96<\/span><\/div><\/td>\n
@zusss.nl<\/b><\/div><\/td>\n
170,705<\/span><\/div><\/td>\n
587<\/span><\/div><\/td>\n
6<\/span><\/div><\/td>\n
0.33%<\/span><\/div><\/td>\n<\/tr>\n
97<\/span><\/div><\/td>\n
@wildthings_collectables<\/b><\/div><\/td>\n
63,797<\/span><\/div><\/td>\n
236<\/span><\/div><\/td>\n
194<\/span><\/div><\/td>\n
0.67%<\/span><\/div><\/td>\n<\/tr>\n
98<\/span><\/div><\/td>\n
@zeeman_nederlands<\/b><\/div><\/td>\n
209,062<\/span><\/div><\/td>\n
629<\/span><\/div><\/td>\n
102<\/span><\/div><\/td>\n
0.31%<\/span><\/div><\/td>\n<\/tr>\n
99<\/span><\/div><\/td>\n
@kwfkankerbestrijding<\/b><\/div><\/td>\n
13,630<\/span><\/div><\/td>\n
519<\/span><\/div><\/td>\n
83<\/span><\/div><\/td>\n
4.07%<\/span><\/div><\/td>\n<\/tr>\n
100<\/span><\/div><\/td>\n
@easytoys<\/b><\/div><\/td>\n
30,627<\/span><\/div><\/td>\n
424<\/span><\/div><\/td>\n
35<\/span><\/div><\/td>\n
1.39%<\/span><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Met de selectie voor dit onafhankelijke onderzoek is het volgende rekening gehouden: om een betrouwbare engagement rate te krijgen worden alleen accounts meegenomen met meer dan 5.000 volgers. Uitgesloten zijn (nieuws)platforms, omroepen, programma\u2019s, sportclubs en verenigingen. Daarnaast zijn accounts met een 18+ instelling (zoals die van alcoholhoudende dranken en een aantal loterijen) uitgesloten i.v.m. settings van Instagram.<\/span><\/p>\n

Bekijk hier het overzicht van Q3<\/a> nog even terug.\u00a0<\/span><\/p>\n

*Engagement rate is als volgt berekend: het aantal reacties en likes per post gedeeld door het aantal volgers op dat moment.<\/span><\/i><\/p>\n

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Staat je merk er niet bij? Meld je dan aan via onderstaand formulier:<\/span><\/h2>\n

[contact-form-7 id=”30084″ title=”Nederlandse Instagram top 100″][\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n

 <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Het is zo ver, de laatste berekeningen van 2021 voor de Nederlandse Instagram Top 100 zijn afgerond! Somention heeft onderzocht welke populaire merken in het vierde kwartaal het best hebben gepresteerd op Instagram. Wie zijn dit keer de nieuwkomers in de lijst en welke merken…<\/p>\n","protected":false},"author":2,"featured_media":36774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1928,9,233],"tags":[5378,73,4577],"class_list":["post-36765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-top-100","category-nieuws","category-social-success","tag-booking-com","tag-instagram","tag-instagram-top-100"],"yoast_head":"\nBooking.com op eerste plaats in Instagram Top 100\u00a0(Q4)<\/title>\n<meta name=\"description\" content=\"Bekijk hier de Nederlandse Instagram Top 100, Q4 van 2021! 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