{"id":36711,"date":"2021-12-21T12:03:00","date_gmt":"2021-12-21T11:03:00","guid":{"rendered":"https:\/\/somention.com\/?p=36711"},"modified":"2021-12-21T12:03:00","modified_gmt":"2021-12-21T11:03:00","slug":"live-commerce-online-video-shopping","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/live-commerce-online-video-shopping\/","title":{"rendered":"Live commerce: de toekomst van online shoppen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Live commerce, de combinatie van live videostreaming en e-commerce, is de nieuwe, veelbelovende trend in de wereld van e-commerce. Met live commerce, ook wel online video shopping, krijgt de consument zowel de persoonlijke hulp van een in-store winkelervaring als het gemak van online thuis op de bank kunnen shoppen.\u00a0<\/span><span style=\"font-weight: 400;\">Dit fenomeen <\/span>zorgt ervoor dat de consument direct vragen kan stellen over een product, feedback krijgt en daarmee wordt gestimuleerd tot aankoop. Benieuwd wat de mogelijkheden zijn met live commerce voor jouw merk of organisatie? Wij leggen je uit hoe dit in zijn werk gaat en zetten alle voordelen op een rij!<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-36728 alignright\" src=\"http:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Live-commere-300x300.png\" alt=\"Live commere\" width=\"300\" height=\"300\" srcset=\"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Live-commere-300x300.png 300w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Live-commere-150x150.png 150w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Live-commere.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><b>Succes wereldwijd<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In China is live commerce al sinds 2016 niet meer weg te denken en begin 2020 wist Alibaba\u2019s e-commerce platform Taobao in de eerste 30 minuten livestreaming al meer dan 7,5 miljard aan omzet te behalen. Door het grote succes van live commerce in Azi\u00eb, haken ook steeds meer Westerse landen in op de trend. Zo lanceerde Amazon in 2019 hun eerste livestream shopping platform \u201cAmazon Live\u201d. Zo\u2019n livestream omvatte niet alleen de stream zelf, maar ook een live-opmerkingen sectie en een lijst met directe links naar de producten die terugkwamen gedurende de livestream. O<\/span><span style=\"font-weight: 400;\">p deze manier kregen klanten de mogelijkheid om op ieder gewenst moment vragen te stellen en aankopen te doen.\u00a0<\/span><\/p>\n<h4><b>Kansen met live commerce<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Er liggen dus veel kansen op het gebied van live commerce. Met een livestream shopping event zorg je voor een interactieve manier van winkelen. Dit is d\u00e9 manier waarbij jouw (potenti\u00eble) klanten direct vragen kunnen stellen over een product. Die betrokkenheid cre\u00eber je door live het gesprek aan te gaan met de consument over een product en de kijker ook vragen te laten stellen en de nodige hulp te bieden. <\/span><span style=\"font-weight: 400;\">Deze manier van service leveren stimuleert tot aankoop, neemt twijfels weg en zo<\/span><span>rgt voor een hogere engagement met de doelgroep<\/span><span>. Nieuw product introduceren? Door een livestream te starten, laat je de klant \u00e9cht kennis maken met je merk en zal dit uiteindelijk ook de verkoop stimuleren. Daarnaast biedt live commerce de mogelijkheid om je bedrijf kenbaar te maken bij een internationaal publiek. Het is een manier om met nieuw publiek in contact te komen en het online platform van je bedrijf uit te breiden.<\/span><\/p>\n<p><strong>Belangrijke inzichten van live commerce op een rij:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-36727\" src=\"http:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50-300x59.png\" alt=\"\" width=\"503\" height=\"99\" srcset=\"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50-300x59.png 300w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50-1024x200.png 1024w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50-768x150.png 768w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50-500x98.png 500w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50-700x137.png 700w, https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Schermafbeelding-2021-12-21-om-11.15.50.png 1464w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"ftshh\" data-offset-key=\"2geb0-0-0\"><\/div>\n<h4><strong>Live met Leen<\/strong><\/h4>\n<p>Voor Leen Bakker mocht Somention het online shopping event van het jaar bedenken en uitvoeren. Influencer en interieur-stylist Rachel van Sas (<a href=\"https:\/\/www.instagram.com\/dehuismuts\/\">@dehuismuts<\/a>) nam tijdens de <a href=\"https:\/\/www.leenbakker.nl\/live-met-leen\">&#8216;Live met Leen&#8217;<\/a> show de kijker mee in de nieuwste collectie van Leen Bakker en deelde de leukste styling-tips. Met winacties en kortingscodes was het een online shopsessie om niet snel te vergeten. Leen Bakker is d<span data-offset-key=\"5o1p4-0-0\">e <a href=\"https:\/\/somention.com\/socialmedia\/leen-bakker-live-shopping\/\">eerste woonwinkel<\/a> in Nederland die tijdens een livestream hun nieuwe collectie presenteerde, waarbij kijkers direct de getoonde items via de website kunnen shoppen.<\/p>\n<p><\/span><\/p>\n<p><strong>De voordelen die hieruit gehaald werden in het kort:<\/strong><\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"ftshh\" data-offset-key=\"arl1b-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"arl1b-0-0\"><span class=\"emoji\">\ud83d\udcac<\/span> Meer betrokkenheid en interactie tijdens het winkelen<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ftshh\" data-offset-key=\"adeo3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"adeo3-0-0\"><span class=\"emoji\">\ud83d\udca5<\/span> Hoge conversie met korting, promo codes of exclusieve aanbiedingen<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ftshh\" data-offset-key=\"c1kl1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c1kl1-0-0\"><span class=\"emoji\">\u2728<\/span> Inzet van inspirerende host of influencer drijft bereik<\/div>\n<div data-offset-key=\"c1kl1-0-0\"><\/div>\n<h4 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c1kl1-0-0\"><b><br \/>\nSo. What\u2019s next?<\/b><\/h4>\n<\/div>\n<p><span style=\"font-weight: 400;\">Het komende jaar zal live commerce bij vele organisaties en bedrijven onderdeel worden van de online e-commerce strategie en daarmee zullen steeds meer merken mee gaan doen aan de trend van livestream-shopping. Nu is de tijd om de wereld van live commerce te verkennen en onderzoek te doen naar het investeren in live-streaming en -verkoop. Live commerce als nieuwe, krachtige sales tool zal de consument nieuwe mogelijkheden bieden en daarmee je merk of organisatie naar een hoger niveau kunnen tillen. Benieuwd hoe? Wij helpen je graag! <strong>Neem contact op via info@somention.com of 085 &#8211; 8769550.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live commerce, de combinatie van live videostreaming en e-commerce, is de nieuwe, veelbelovende trend in de wereld van e-commerce. Met live commerce, ook wel online video shopping, krijgt de consument zowel de persoonlijke hulp van een in-store winkelervaring als het gemak van online thuis op&#8230;<\/p>\n","protected":false},"author":2,"featured_media":36736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[5391,5389,5401,5400],"class_list":["post-36711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-e-commerce","tag-live-commerce","tag-live-met-leen","tag-online-video-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Live commerce: de toekomst van online shoppen<\/title>\n<meta name=\"description\" content=\"Online video shopping: de nieuwste trend in e-commerce. Ook hogere engagement en meer online sales genereren? 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