{"id":36677,"date":"2021-12-23T09:51:06","date_gmt":"2021-12-23T08:51:06","guid":{"rendered":"https:\/\/somention.com\/?p=36677"},"modified":"2021-12-23T09:51:06","modified_gmt":"2021-12-23T08:51:06","slug":"whitepaper-community-management","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/","title":{"rendered":"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan"},"content":{"rendered":"<p dir=\"ltr\"><strong>Social media brengt merken en consumenten bij elkaar. Dat is uniek, kansrijk en voor het merk vaak spannend. Er wacht je namelijk een flinke uitdaging als je investeert in de online interacties met potenti\u00eble fans. Deze whitepaper helpt je deze uitdaging aan te gaan en toont aan waarom investeren in webcare, community management en monitoring loont.<\/strong><\/p>\n<h4 dir=\"ltr\"><strong>In deze whitepaper leer je over:<\/strong><\/h4>\n<ul>\n<li dir=\"ltr\" role=\"presentation\"><strong>Menselijke webcare<\/strong>; het geheim achter een positief sentiment<\/li>\n<li dir=\"ltr\" role=\"presentation\"><strong>Proactief community management<\/strong>; het geheim achter een loyale fanbase<\/li>\n<li dir=\"ltr\" role=\"presentation\"><strong>Snelle monitoring;<\/strong> het geheim achter het inhaken op momenten die ertoe doen<\/li>\n<\/ul>\n<p dir=\"ltr\">Na het lezen van de whitepaper weet je welke processen een rol spelen bij jouw online interacties, stel je stap voor stap de juiste strategie op \u00e9n overtuig je jouw collega\u2019s met de voordelen van het opbouwen van een loyale (online) fanbase.<\/p>\n<p><strong>\u2192\u00a0<a href=\"http:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-Community-management-Somention.pdf\">Lees hier de whitepaper.<\/a><\/strong><\/p>\n<p>Somention verzorgt <a href=\"https:\/\/somention.com\/community-management\/\">webcare &amp; community management<\/a> voor (internationale) A-merken, in 12 verschillende talen. Benieuwd of we ook iets voor jouw bedrijf kunnen betekenen? Neem <a href=\"https:\/\/somention.com\/contact\/\">contact<\/a> met ons op!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media brengt merken en consumenten bij elkaar. Dat is uniek, kansrijk en voor het merk vaak spannend. Er wacht je namelijk een flinke uitdaging als je investeert in de online interacties met potenti\u00eble fans. Deze whitepaper helpt je deze uitdaging aan te gaan en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":36698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,234,233],"tags":[5397,5405,5399,1509,6,5398,5396],"class_list":["post-36677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-stories","category-social-success","tag-community-management","tag-creating-fans","tag-loyale-fanbase","tag-monitoring","tag-social-media","tag-webcare","tag-whitepaper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan<\/title>\n<meta name=\"description\" content=\"In deze whitepaper leer hoe je met de inzet van webcare, community management en monitoring een trouwe online fanbase voor jouw merk cre\u00ebert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan\" \/>\n<meta property=\"og:description\" content=\"In deze whitepaper leer hoe je met de inzet van webcare, community management en monitoring een trouwe online fanbase voor jouw merk cre\u00ebert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Somention The Fan Creating Social Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-23T08:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Somention\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Somention\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/\"},\"author\":{\"name\":\"Somention\",\"@id\":\"https:\\\/\\\/somention.com\\\/#\\\/schema\\\/person\\\/d84b6a2779594b89d78b5f0687b35d01\"},\"headline\":\"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan\",\"datePublished\":\"2021-12-23T08:51:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/somention.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somention.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Whitepaper-linkedin-header.jpg\",\"keywords\":[\"community management\",\"creating fans\",\"loyale fanbase\",\"monitoring\",\"Social Media\",\"webcare\",\"whitepaper\"],\"articleSection\":[\"Blog\",\"Social Stories\",\"Social Success\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/\",\"url\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/\",\"name\":\"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/somention.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/somention.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Whitepaper-linkedin-header.jpg\",\"datePublished\":\"2021-12-23T08:51:06+00:00\",\"description\":\"In deze whitepaper leer hoe je met de inzet van webcare, community management en monitoring een trouwe online fanbase voor jouw merk cre\u00ebert.\",\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/whitepaper-community-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/somention.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Whitepaper-linkedin-header.jpg\",\"contentUrl\":\"https:\\\/\\\/somention.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Whitepaper-linkedin-header.jpg\",\"width\":1200,\"height\":676,\"caption\":\"whitepaper\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/somention.com\\\/#website\",\"url\":\"https:\\\/\\\/somention.com\\\/\",\"name\":\"Somention The Fan Creating Social Agency\",\"description\":\"Somention connects fans &amp; brands on social media. From strategy and concept to perfect execution.\",\"publisher\":{\"@id\":\"https:\\\/\\\/somention.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/somention.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/somention.com\\\/#organization\",\"name\":\"Somention\",\"url\":\"https:\\\/\\\/somention.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/somention.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/somention.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/somention-logo-mobile.png\",\"contentUrl\":\"http:\\\/\\\/somention.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/somention-logo-mobile.png\",\"width\":200,\"height\":104,\"caption\":\"Somention\"},\"image\":{\"@id\":\"https:\\\/\\\/somention.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/somention.com\\\/#\\\/schema\\\/person\\\/d84b6a2779594b89d78b5f0687b35d01\",\"name\":\"Somention\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ccf4aaa4fcf58fbfd0c1e44e1cce0db11e2f156976e07e135f86789a9985e4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ccf4aaa4fcf58fbfd0c1e44e1cce0db11e2f156976e07e135f86789a9985e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06ccf4aaa4fcf58fbfd0c1e44e1cce0db11e2f156976e07e135f86789a9985e4?s=96&d=mm&r=g\",\"caption\":\"Somention\"},\"url\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/author\\\/socpecial\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan","description":"In deze whitepaper leer hoe je met de inzet van webcare, community management en monitoring een trouwe online fanbase voor jouw merk cre\u00ebert.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/","og_locale":"nl_NL","og_type":"article","og_title":"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan","og_description":"In deze whitepaper leer hoe je met de inzet van webcare, community management en monitoring een trouwe online fanbase voor jouw merk cre\u00ebert.","og_url":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/","og_site_name":"Somention The Fan Creating Social Agency","article_published_time":"2021-12-23T08:51:06+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg","type":"image\/jpeg"}],"author":"Somention","twitter_misc":{"Geschreven door":"Somention","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/#article","isPartOf":{"@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/"},"author":{"name":"Somention","@id":"https:\/\/somention.com\/#\/schema\/person\/d84b6a2779594b89d78b5f0687b35d01"},"headline":"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan","datePublished":"2021-12-23T08:51:06+00:00","mainEntityOfPage":{"@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/"},"wordCount":180,"publisher":{"@id":"https:\/\/somention.com\/#organization"},"image":{"@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/#primaryimage"},"thumbnailUrl":"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg","keywords":["community management","creating fans","loyale fanbase","monitoring","Social Media","webcare","whitepaper"],"articleSection":["Blog","Social Stories","Social Success"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/","url":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/","name":"Een loyale fanbase op social media opbouwen? Zo ga je het gesprek aan","isPartOf":{"@id":"https:\/\/somention.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/#primaryimage"},"image":{"@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/#primaryimage"},"thumbnailUrl":"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg","datePublished":"2021-12-23T08:51:06+00:00","description":"In deze whitepaper leer hoe je met de inzet van webcare, community management en monitoring een trouwe online fanbase voor jouw merk cre\u00ebert.","inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/somention.com\/nl\/socialmedia\/whitepaper-community-management\/#primaryimage","url":"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg","contentUrl":"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg","width":1200,"height":676,"caption":"whitepaper"},{"@type":"WebSite","@id":"https:\/\/somention.com\/#website","url":"https:\/\/somention.com\/","name":"Somention The Fan Creating Social Agency","description":"Somention connects fans &amp; brands on social media. From strategy and concept to perfect execution.","publisher":{"@id":"https:\/\/somention.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/somention.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/somention.com\/#organization","name":"Somention","url":"https:\/\/somention.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/somention.com\/#\/schema\/logo\/image\/","url":"http:\/\/somention.com\/wp-content\/uploads\/2020\/02\/somention-logo-mobile.png","contentUrl":"http:\/\/somention.com\/wp-content\/uploads\/2020\/02\/somention-logo-mobile.png","width":200,"height":104,"caption":"Somention"},"image":{"@id":"https:\/\/somention.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/somention.com\/#\/schema\/person\/d84b6a2779594b89d78b5f0687b35d01","name":"Somention","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/06ccf4aaa4fcf58fbfd0c1e44e1cce0db11e2f156976e07e135f86789a9985e4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06ccf4aaa4fcf58fbfd0c1e44e1cce0db11e2f156976e07e135f86789a9985e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06ccf4aaa4fcf58fbfd0c1e44e1cce0db11e2f156976e07e135f86789a9985e4?s=96&d=mm&r=g","caption":"Somention"},"url":"https:\/\/somention.com\/nl\/socialmedia\/author\/socpecial\/"}]}},"jetpack_featured_media_url":"https:\/\/somention.com\/wp-content\/uploads\/2021\/12\/Whitepaper-linkedin-header.jpg","_links":{"self":[{"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/posts\/36677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/comments?post=36677"}],"version-history":[{"count":0,"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/posts\/36677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/media\/36698"}],"wp:attachment":[{"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/media?parent=36677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/categories?post=36677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somention.com\/nl\/wp-json\/wp\/v2\/tags?post=36677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}