{"id":36422,"date":"2021-10-20T08:58:46","date_gmt":"2021-10-20T06:58:46","guid":{"rendered":"https:\/\/somention.com\/?p=36422"},"modified":"2022-02-10T11:59:19","modified_gmt":"2022-02-10T10:59:19","slug":"tiktok-top-25-q3-2021","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/tiktok-top-25-q3-2021\/","title":{"rendered":"TikTok Top 25: G-Star RAW pakt koppositie met Snoop Dogg-campagne"},"content":{"rendered":"

Een nieuwe ranking van de Nederlandse TikTok Top 25! Nadat in juli voor het eerst onderzoek is gedaan naar de meest populaire merken op TikTok, werd duidelijk dat deze indrukwekkende lijst er een is om in de gaten te houden. En dat gaan we ieder kwartaal doen. In dit artikel presenteren we de TikTok Top 25 van kwartaal drie van 2021. Benieuwd? Lees dan gauw verder.<\/b><\/p>\n

Na de Instagram Top 100 van afgelopen week, duiken we nu weer in de wereld van TikTok. Social media bureau Somention heeft voor de tweede keer onderzoek gedaan naar de merken die de afgelopen periode massaal hebben gecre\u00eberd en gedeeld op het populaire social platform TikTok. Deze grote populariteit maakt het dan ook een kunst om als merk originele, creatieve en spot-on content te cre\u00ebren om je zo te onderscheiden van de concurrentie.\u00a0<\/span><\/p>\n

Onafhankelijk onderzoek<\/b><\/h3>\n

Somention heeft een onafhankelijk onderzoek uitgevoerd onder zowel Nederlandse- als internationale merken met een Nederlands account op TikTok die in 2021 video\u2019s hebben gedeeld op het platform. Daarbij zijn de accounts beoordeeld op basis van het aantal volgers en de engagement rate*, waarbij engagement het zwaarst meeweegt. <\/span>Om een betrouwbare engagement rate te meten zijn alleen accounts meegenomen met meer dan 1.000 volgers.<\/span> Uitgesloten zijn (nieuws)platforms, omroepen en programma\u2019s, sportclubs en verenigingen.\u00a0<\/span><\/p>\n

G-Star RAW nummer 1<\/b><\/h3>\n

Het is G-Star RAW<\/a> die er dit kwartaal in slaagt bovenaan de lijst te raken. De nieuwe campagne van het denim-merk in samenwerking met rapper Snoop Dogg, heeft absoluut een bijdrage geleverd aan het bereiken van deze eerste plek. De betreffende video met Snoop Dogg heeft namelijk bijna 10 miljoen views, maar ook de #SayItWithchaBooty die eraan vasthangt zorgt voor succes op het platform.\u00a0<\/span><\/p>\n

Daarnaast heeft ook Rituals Cosmetics<\/a> weer goed gepresteerd en behoudt met hun inspirerende content de derde plek in de lijst. Opvallend is het account van nieuwkomer ING Nederland<\/a>. De financi\u00eble instelling weet via TikTok op zowel een entertainende als informerende manier volgers te trekken en pakt hiermee direct de tweede positie.\u00a0<\/span><\/p>\n

Zien welke populaire merken het afgelopen kwartaal nog meer een plek hebben weten te bemachtigen in de TikTok Top 25? Bekijk de hele lijst hieronder!<\/span><\/p>\n

<\/h2>\n

De Nederlandse TikTok Top 25 \u2013 Q3 2021<\/b><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Q3 2021<\/strong><\/div><\/td>\n
Account<\/strong><\/div><\/td>\n
Followers<\/strong><\/div><\/td>\n
Avg. interactions per post<\/strong><\/div><\/td>\n
Engagement rate<\/strong><\/div><\/td>\n<\/tr>\n
1<\/span><\/div><\/td>\n
@gstarraw<\/span><\/div><\/td>\n
35600<\/span><\/div><\/td>\n
24,168<\/span><\/div><\/td>\n
68.08%<\/span><\/div><\/td>\n<\/tr>\n
2<\/span><\/div><\/td>\n
@ingnederland<\/span><\/div><\/td>\n
11200<\/span><\/div><\/td>\n
20440<\/span><\/div><\/td>\n
182.50%<\/span><\/div><\/td>\n<\/tr>\n
3<\/span><\/div><\/td>\n
@ritualscosmetics<\/span><\/div><\/td>\n
57000<\/span><\/div><\/td>\n
9,764<\/span><\/div><\/td>\n
17.13%<\/span><\/div><\/td>\n<\/tr>\n
4<\/span><\/div><\/td>\n
@rodekruis<\/span><\/div><\/td>\n
83100<\/span><\/div><\/td>\n
12,941<\/span><\/div><\/td>\n
15.57%<\/span><\/div><\/td>\n<\/tr>\n
5<\/span><\/div><\/td>\n
@intertoys.nl<\/span><\/div><\/td>\n
16000<\/span><\/div><\/td>\n
5543<\/span><\/div><\/td>\n
34.64%<\/span><\/div><\/td>\n<\/tr>\n
6<\/span><\/div><\/td>\n
@candymansnoep<\/span><\/div><\/td>\n
6456<\/span><\/div><\/td>\n
3723<\/span><\/div><\/td>\n
57.69%<\/span><\/div><\/td>\n<\/tr>\n
7<\/span><\/div><\/td>\n
@albertheijn<\/span><\/div><\/td>\n
52700<\/span><\/div><\/td>\n
7,664<\/span><\/div><\/td>\n
14.54%<\/span><\/div><\/td>\n<\/tr>\n
8<\/span><\/div><\/td>\n
@pathe<\/span><\/div><\/td>\n
86600<\/span><\/div><\/td>\n
11,712<\/span><\/div><\/td>\n
13.52%<\/span><\/div><\/td>\n<\/tr>\n
9<\/span><\/div><\/td>\n
@netflixnl<\/span><\/div><\/td>\n
203300<\/span><\/div><\/td>\n
20,261<\/span><\/div><\/td>\n
10.00%<\/span><\/div><\/td>\n<\/tr>\n
10<\/span><\/div><\/td>\n
@topnotch_nl<\/span><\/div><\/td>\n
41800<\/span><\/div><\/td>\n
6073<\/span><\/div><\/td>\n
14.53%<\/span><\/div><\/td>\n<\/tr>\n
11<\/span><\/div><\/td>\n
@kfcnederland<\/span><\/div><\/td>\n
13600<\/span><\/div><\/td>\n
3,661<\/span><\/div><\/td>\n
26.92%<\/span><\/div><\/td>\n<\/tr>\n
12<\/span><\/div><\/td>\n
@schipholairport<\/span><\/div><\/td>\n
18100<\/span><\/div><\/td>\n
3196<\/span><\/div><\/td>\n
17.66%<\/span><\/div><\/td>\n<\/tr>\n
13<\/span><\/div><\/td>\n
@efteling<\/span><\/div><\/td>\n
280400<\/span><\/div><\/td>\n
22,667<\/span><\/div><\/td>\n
8.08%<\/span><\/div><\/td>\n<\/tr>\n
14<\/span><\/div><\/td>\n
@easywalker_official<\/span><\/div><\/td>\n
5204<\/span><\/div><\/td>\n
2112<\/span><\/div><\/td>\n
40.58%<\/span><\/div><\/td>\n<\/tr>\n
15<\/span><\/div><\/td>\n
@bol.com<\/span><\/div><\/td>\n
134900<\/span><\/div><\/td>\n
12308<\/span><\/div><\/td>\n
9.12%<\/span><\/div><\/td>\n<\/tr>\n
16<\/span><\/div><\/td>\n
@happyitalynl<\/span><\/div><\/td>\n
8370<\/span><\/div><\/td>\n
2801<\/span><\/div><\/td>\n
33.47%<\/span><\/div><\/td>\n<\/tr>\n
17<\/span><\/div><\/td>\n
@duinrell<\/span><\/div><\/td>\n
332600<\/span><\/div><\/td>\n
18329<\/span><\/div><\/td>\n
5.51%<\/span><\/div><\/td>\n<\/tr>\n
18<\/span><\/div><\/td>\n
@hema.amsterdam<\/span><\/div><\/td>\n
33700<\/span><\/div><\/td>\n
4720<\/span><\/div><\/td>\n
14.01%<\/span><\/div><\/td>\n<\/tr>\n
19<\/span><\/div><\/td>\n
@annefrankhouse<\/span><\/div><\/td>\n
9811<\/span><\/div><\/td>\n
1566<\/span><\/div><\/td>\n
15.96%<\/span><\/div><\/td>\n<\/tr>\n
20<\/span><\/div><\/td>\n
@clandebanlieue<\/span><\/div><\/td>\n
4139<\/span><\/div><\/td>\n
1614<\/span><\/div><\/td>\n
39.00%<\/span><\/div><\/td>\n<\/tr>\n
21<\/span><\/div><\/td>\n
@dominos_nl<\/span><\/div><\/td>\n
1400000<\/span><\/div><\/td>\n
57616<\/span><\/div><\/td>\n
4.12%<\/span><\/div><\/td>\n<\/tr>\n
22<\/span><\/div><\/td>\n
@radboud_uni<\/span><\/div><\/td>\n
1475<\/span><\/div><\/td>\n
1122<\/span><\/div><\/td>\n
76.13%<\/span><\/div><\/td>\n<\/tr>\n
23<\/span><\/div><\/td>\n
@iciparisxlofficial<\/span><\/div><\/td>\n
5136<\/span><\/div><\/td>\n
1,309<\/span><\/div><\/td>\n
25.49%<\/span><\/div><\/td>\n<\/tr>\n
24<\/span><\/div><\/td>\n
@my_jewellery<\/span><\/div><\/td>\n
162500<\/span><\/div><\/td>\n
7218<\/span><\/div><\/td>\n
4.44%<\/span><\/div><\/td>\n<\/tr>\n
25<\/span><\/div><\/td>\n
@redbullned<\/span><\/div><\/td>\n
308300<\/span><\/div><\/td>\n
12438<\/span><\/div><\/td>\n
4.03%<\/span><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

*Engagement rate is als volgt berekend: het aantal reacties en likes per post gedeeld door het aantal volgers.<\/span><\/i><\/p>\n

Bekijk hier het overzicht van Q2<\/a> terug.<\/p>\n

Wil jij met jouw merk de volgende editie ook in deze lijst staan? Neem dan gauw contact met ons op, we helpen je graag verder.<\/span><\/p>\n

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_image=”30564″][vc_column][vc_empty_space][vc_column_text]<\/p>\n

Staat je merk er niet bij? Meld je dan aan via onderstaand formulier:<\/span><\/h2>\n

[contact-form-7 id=”30084″ title=”Nederlandse Instagram top 100″][\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n

 <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Een nieuwe ranking van de Nederlandse TikTok Top 25! Nadat in juli voor het eerst onderzoek is gedaan naar de meest populaire merken op TikTok, werd duidelijk dat deze indrukwekkende lijst er een is om in de gaten te houden. En dat gaan we ieder…<\/p>\n","protected":false},"author":2,"featured_media":36430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,233,5368],"tags":[5380,5382,5366,5381,1025,5379],"class_list":["post-36422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","category-social-success","category-tiktok-top-25","tag-g-star-raw","tag-ing","tag-ranking","tag-rituals","tag-tiktok","tag-tiktok-top-25"],"yoast_head":"\nTikTok Top 25: G-Star RAW pakt koppositie met Snoop Dogg-campagne<\/title>\n<meta name=\"description\" content=\"Somention presenteert de Nederlandse TikTok Top 25! Nieuwsgierig naar de sterkste merken op TikTok? 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