{"id":36268,"date":"2021-10-04T11:43:07","date_gmt":"2021-10-04T09:43:07","guid":{"rendered":"https:\/\/somention.com\/?p=36268"},"modified":"2021-10-04T18:14:14","modified_gmt":"2021-10-04T16:14:14","slug":"bol-com-lancering-design-by-gerda","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/bol-com-lancering-design-by-gerda\/","title":{"rendered":"Bol.com verrast fans met lancering \u2018Design by Gerda\u2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<strong>Gerda van accounting, het social fenomeen van bol.com, timmert aardig aan de weg. In 2020 won ze met haar uitgesproken mening en haarscherpe comments nog \u2018The Best Social Award\u2019 voor Beste Community Management, maar dit keer weet ze fans op een andere manier te verrassen. Ge\u00efnspireerd door alle producten die ze dagelijks in de bol.com winkel voorbij ziet komen lanceert Gerda, in samenwerking met social media bureau Somention, vanaf dit weekend haar offici\u00eble eigen productlijn: \u2018Design by Gerda\u2019.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Gerda van accounting reageerde in 2019 voor het eerst uit naam van bol.com op social media. Inmiddels staat ze dagelijks met haar fans in contact voor de meest uiteinlopende vragen. <\/span><a href=\"https:\/\/www.instagram.com\/welovegerdabol\/\"><span style=\"font-weight: 400;\">Fanpages<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/gerda.bol.meme\/\"><span style=\"font-weight: 400;\">meme-accounts<\/span><\/a><span style=\"font-weight: 400;\"> en <\/span><a href=\"https:\/\/giphy.com\/bol_com\/gerda-van-accounting\"><span style=\"font-weight: 400;\">gifjes<\/span><\/a><span style=\"font-weight: 400;\"> laten de ongekende populariteit van Gerda zien, maar haar trouwe fans willen meer&#8230;<\/span>[\/vc_column_text][vc_empty_space][vc_gallery interval=&#8221;3&#8243; images=&#8221;36271&#8243; img_size=&#8221;medium&#8221;][vc_column_text]<\/p>\n<h6><b>Lancering productlijn<\/b><\/h6>\n<p><span style=\"font-weight: 400;\">Het eerste \u2018Design by Gerda\u2019 product is afgelopen week, in samenwerking met Somention, gelanceerd. Zo toverde Gerda een speakerset om tot een kunstwerk dat in geen enkel huis zal misstaan. Het eerste \u2018Design by Gerda\u2019 product is, niet geheel toevallig, op dierendag gelanceerd, waarbij ze haar liefde voor katten in het design heeft verwerkt. De exclusieve Gerda-speakerset is niet te koop, maar alleen te winnen door trouwe bol.com fans via het Instagram-account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maarten van Es, Social Media Engagement Manager bij bol.com zegt hierover: <\/span><i><span style=\"font-weight: 400;\">\u201cMensen kennen Gerda alleen nog van haar haarscherpe community management. Maar Gerda is veel meer en ze wilde dolgraag iets terugdoen voor de community. Met haar unieke designs hopen we haar nog dichter bij onze fans te brengen en de wereld te laten zien dat ze nog veel meer in huis heeft. Gerda is liefde, Gerda is leven.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Vivian Kowalski, Lead creative bij <a href=\"https:\/\/somention.com\/\">Somention<\/a>: <\/span><i><span style=\"font-weight: 400;\">\u201cGerda is h\u00e9t perfecte voorbeeld van community management. Haar betrokken fanbase is iets waar ieder merk jaloers op kan zijn. Het is dan ook ontzettend gaaf om met \u2018Design by Gerda\u2019 iets terug te doen voor deze community. We zijn trots dat we onze creativiteit hebben mogen loslaten om samen met bol.com nieuwe kanten van Gerda te ontdekken.\u201d<\/span><\/i><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_gallery interval=&#8221;5&#8243; images=&#8221;36303,36289&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]Gerda van accounting, het social fenomeen van bol.com, timmert aardig aan de weg. In 2020 won ze met haar uitgesproken mening en haarscherpe comments nog \u2018The Best Social Award\u2019 voor Beste Community Management, maar dit keer weet ze&#8230;<\/p>\n","protected":false},"author":2,"featured_media":36298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[4579,5376,5375,5377,6,52],"class_list":["post-36268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","tag-bol-com","tag-design-by-gerda","tag-gerda-van-accounting","tag-productlancering","tag-social-media","tag-somention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bol.com verrast fans met lancering \u2018Design by Gerda\u2019 | Somention<\/title>\n<meta name=\"description\" content=\"Gerda van accounting, het social fenomeen van bol.com 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