{"id":31892,"date":"2021-07-20T12:07:15","date_gmt":"2021-07-20T10:07:15","guid":{"rendered":"https:\/\/somention.com\/?p=31892"},"modified":"2022-02-10T12:00:14","modified_gmt":"2022-02-10T11:00:14","slug":"somention-lanceert-de-nederlandse-tiktok-top-25","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/somention-lanceert-de-nederlandse-tiktok-top-25\/","title":{"rendered":"Somention lanceert de Nederlandse TikTok Top 25"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]We hebben iets nieuws! Naast dat we ieder kwartaal de Nederlandse Instagram Top 100 bekendmaken, hebben we nu een nieuw lijstje voor jullie. Want als we eerlijk zijn, wie houdt er nu niet van lijstjes? Daarom lanceert Somention: De Nederlandse TikTok Top 25.\u00a0<\/b><\/p>\n

Met een aantal van 1,7 miljoen Nederlandse gebruikers kun je eigenlijk niet meer om TikTok heen. Gebruikers cre\u00ebren massaal korte video\u2019s, waarbij originaliteit en creativiteit van groot belang zijn om een echte hit te worden op het platform. De populariteit van TikTok is uiteraard ook niet onopgemerkt gebleven bij bedrijven, waardoor merken nu ook steeds vaker te vinden zijn op het platform. En dat is interessant. Want wie zijn dit dan en is hun TikTok-content ook daadwerkelijk succesvol? Somention is op onderzoek uitgegaan.
\n<\/span><\/p>\n

Netflix NL op nummer 1
\n<\/b><\/b>De eerste plek op de ranglijst is voor Netflix Nederland. Een hele prestatie, gezien ze pas sinds april \u201821 actief zijn op het platform. Dit bewijst maar weer dat op TikTok de kansen eindeloos zijn en dat de lijst aan het einde van het jaar er zomaar eens heel anders uit kan gaan zien.
\n<\/span><\/p>\n

Onafhankelijk onderzoek
\n<\/b>Het onderzoek is uitgevoerd onder Nederlandse merken en internationale merken met een Nederlands account op TikTok. De belangrijkste voorwaarde is dat het merk video\u2019s heeft geupload in 2021. Daarbij zijn de accounts beoordeeld op het aantal volgers en de engagement rate*, waarbij engagement het zwaarst meeweegt. <\/span>Om een betrouwbare engagement rate te meten zijn alleen accounts meegenomen met meer dan 1.000 volgers.<\/span> Uitgesloten zijn (nieuws)platforms, omroepen en programma\u2019s, sportclubs en verenigingen.\u00a0<\/span><\/p>\n

Dit is de eerste keer dat Somention de Nederlandse TikTok Top 25 lijst bekend maakt. Aan het einde van 2021 wordt de balans opgemaakt over het hele jaar, en wordt bekend welke merken er uiteindelijk een plek hebben weten te bemachtigen in de TikTok Top 25. Hieronder vind je de tussenstand van 2021.<\/span><\/p>\n

 <\/p>\n

De Nederlandse TikTok Top 25 \u2013 Q2 2021<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Q2 2021<\/b><\/div><\/td>\n
Handle<\/b><\/div><\/td>\n
Followers<\/b><\/div><\/td>\n
Avg. interactions per post<\/b><\/div><\/td>\n
Engagement rate<\/b><\/div><\/td>\n<\/tr>\n
1<\/span><\/div><\/td>\n
@netflixnl<\/b><\/div><\/td>\n
143.000<\/span><\/div><\/td>\n
25.758<\/span><\/div><\/td>\n
18,00%<\/span><\/div><\/td>\n<\/tr>\n
2<\/span><\/div><\/td>\n
@gstarraw<\/b><\/div><\/td>\n
12.900<\/span><\/div><\/td>\n
10.654<\/span><\/div><\/td>\n
82,59%<\/span><\/div><\/td>\n<\/tr>\n
3<\/span><\/div><\/td>\n
@ritualscosmetics<\/b><\/div><\/td>\n
53.000<\/span><\/div><\/td>\n
12.170<\/span><\/div><\/td>\n
22,96%<\/span><\/div><\/td>\n<\/tr>\n
4<\/span><\/div><\/td>\n
@kfcnederland<\/b><\/div><\/td>\n
7.078<\/span><\/div><\/td>\n
4.892<\/span><\/div><\/td>\n
69,12%<\/span><\/div><\/td>\n<\/tr>\n
5<\/span><\/div><\/td>\n
@albertheijn<\/b><\/div><\/td>\n
45.600<\/span><\/div><\/td>\n
9.011<\/span><\/div><\/td>\n
19,76%<\/span><\/div><\/td>\n<\/tr>\n
6<\/span><\/div><\/td>\n
@rodekruis<\/b><\/div><\/td>\n
78.500<\/span><\/div><\/td>\n
12.821<\/span><\/div><\/td>\n
16,33%<\/span><\/div><\/td>\n<\/tr>\n
7<\/span><\/div><\/td>\n
@pathe<\/b><\/div><\/td>\n
84.000<\/span><\/div><\/td>\n
12.745<\/span><\/div><\/td>\n
15,17%<\/span><\/div><\/td>\n<\/tr>\n
8<\/span><\/div><\/td>\n
@efteling<\/b><\/div><\/td>\n
245.200<\/span><\/div><\/td>\n
22.277<\/span><\/div><\/td>\n
9,09%<\/span><\/div><\/td>\n<\/tr>\n
9<\/span><\/div><\/td>\n
@clandebanlieue<\/b><\/div><\/td>\n
3.321<\/span><\/div><\/td>\n
6.125<\/span><\/div><\/td>\n
184,43%<\/span><\/div><\/td>\n<\/tr>\n
10<\/span><\/div><\/td>\n
@iciparisxlofficial<\/b><\/div><\/td>\n
5.030<\/span><\/div><\/td>\n
1.460<\/span><\/div><\/td>\n
29,03%<\/span><\/div><\/td>\n<\/tr>\n
11<\/span><\/div><\/td>\n
@hema.amsterdam<\/b><\/div><\/td>\n
32.500<\/span><\/div><\/td>\n
5.305<\/span><\/div><\/td>\n
16,32%<\/span><\/div><\/td>\n<\/tr>\n
12<\/span><\/div><\/td>\n
@bol.com<\/b><\/div><\/td>\n
131.400<\/span><\/div><\/td>\n
12.568<\/span><\/div><\/td>\n
9,57%<\/span><\/div><\/td>\n<\/tr>\n
13<\/span><\/div><\/td>\n
@annefrankhouse<\/b><\/div><\/td>\n
6.144<\/span><\/div><\/td>\n
1.582<\/span><\/div><\/td>\n
25,75%<\/span><\/div><\/td>\n<\/tr>\n
14<\/span><\/div><\/td>\n
@topnotch_nl<\/b><\/div><\/td>\n
37.200<\/span><\/div><\/td>\n
5.966<\/span><\/div><\/td>\n
16,04%<\/span><\/div><\/td>\n<\/tr>\n
15<\/span><\/div><\/td>\n
@duinrell<\/b><\/div><\/td>\n
209.300<\/span><\/div><\/td>\n
15.580<\/span><\/div><\/td>\n
7,44%<\/span><\/div><\/td>\n<\/tr>\n
16<\/span><\/div><\/td>\n
@schipholairport<\/b><\/div><\/td>\n
10.300<\/span><\/div><\/td>\n
1.982<\/span><\/div><\/td>\n
19,24%<\/span><\/div><\/td>\n<\/tr>\n
17<\/span><\/div><\/td>\n
@easywalker_official<\/b><\/div><\/td>\n
2.579<\/span><\/div><\/td>\n
1.408<\/span><\/div><\/td>\n
54,60%<\/span><\/div><\/td>\n<\/tr>\n
18<\/span><\/div><\/td>\n
@happyitalynl<\/b><\/div><\/td>\n
4.238<\/span><\/div><\/td>\n
1.198<\/span><\/div><\/td>\n
28,27%<\/span><\/div><\/td>\n<\/tr>\n
19<\/span><\/div><\/td>\n
@redbullned<\/b><\/div><\/td>\n
289.200<\/span><\/div><\/td>\n
14.724<\/span><\/div><\/td>\n
5,09%<\/span><\/div><\/td>\n<\/tr>\n
20<\/span><\/div><\/td>\n
@dominos_nl<\/b><\/div><\/td>\n
1400.000<\/span><\/div><\/td>\n
62.500<\/span><\/div><\/td>\n
4,46%<\/span><\/div><\/td>\n<\/tr>\n
21<\/span><\/div><\/td>\n
@mimamsterdam<\/b><\/div><\/td>\n
5.128<\/span><\/div><\/td>\n
1.015<\/span><\/div><\/td>\n
19,80%<\/span><\/div><\/td>\n<\/tr>\n
22<\/span><\/div><\/td>\n
@wondr.experience<\/b><\/div><\/td>\n
26.700<\/span><\/div><\/td>\n
2.732<\/span><\/div><\/td>\n
10,23%<\/span><\/div><\/td>\n<\/tr>\n
23<\/span><\/div><\/td>\n
@my_jewellery<\/b><\/div><\/td>\n
118.000<\/span><\/div><\/td>\n
6.289<\/span><\/div><\/td>\n
5,33%<\/span><\/div><\/td>\n<\/tr>\n
24<\/span><\/div><\/td>\n
@radboud_uni<\/b><\/div><\/td>\n
1.145<\/span><\/div><\/td>\n
2.175<\/span><\/div><\/td>\n
189,96%<\/span><\/div><\/td>\n<\/tr>\n
25<\/span><\/div><\/td>\n
@sneakerdistrict<\/b><\/div><\/td>\n
1.599<\/span><\/div><\/td>\n
498<\/span><\/div><\/td>\n
31,12%<\/span><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

*Engagement rate is als volgt berekend: het aantal reacties en likes per post gedeeld door het aantal volgers.<\/span><\/i><\/p>\n

Wil jij met jouw merk de volgende editie ook in deze lijst staan? Neem dan gauw contact met ons op, we helpen je graag verder.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_image=”30564″][vc_column][vc_empty_space][vc_column_text]<\/p>\n

Staat je merk er niet bij? Meld je dan aan via onderstaand formulier:<\/span><\/h2>\n

[contact-form-7 id=”30084″ title=”Nederlandse Instagram top 100″][\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]We hebben iets nieuws! Naast dat we ieder kwartaal de Nederlandse Instagram Top 100 bekendmaken, hebben we nu een nieuw lijstje voor jullie. Want als we eerlijk zijn, wie houdt er nu niet van lijstjes? Daarom lanceert Somention:…<\/p>\n","protected":false},"author":2,"featured_media":31899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5368],"tags":[1025,5369],"class_list":["post-31892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-top-25","tag-tiktok","tag-top-25"],"yoast_head":"\nSomention lanceert de Nederlandse TikTok Top 25<\/title>\n<meta name=\"description\" content=\"Social media bureau Somention lanceert de Nederlandse TikTok Top 25; een onafhankelijk onderzoek naar de meest succesvolle merken op TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somention.com\/nl\/socialmedia\/somention-lanceert-de-nederlandse-tiktok-top-25\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somention lanceert de Nederlandse TikTok Top 25\" \/>\n<meta property=\"og:description\" content=\"Social media bureau Somention lanceert de Nederlandse TikTok Top 25; 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