bol.com<\/a>\u00a0en het leek ons leuk om daarvoor iets speciaals te doen op social media. De tas in de game wordt bestuurd met hoofdbewegingen die ook in beeld te zien zijn, dus dat zorgt voor de nodige hilarische filmpjes. Op die manier kun je als merk je doelgroep laten deelnemen aan je campagne en dat is een verfrissende benadering vergeleken met campagnes waarin er alleen maar gezonden wordt.’\u00a0<\/em><\/p>\n[videopress HZblSAwO]<\/p>\n","protected":false},"excerpt":{"rendered":"
Social agency Somention lanceerde half augustus in samenwerking met Bol.com een Back 2 School campagne, waarin een op maat gemaakte Instagram game centraal staat. Deze social game zorgt dat jongeren op een innovatieve en humoristische manier kennismaken met schoolbenodigdheden voor het nieuwe schooljaar. Jongeren bereik…<\/p>\n","protected":false},"author":2,"featured_media":31096,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-31094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"yoast_head":"\n
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