{"id":30592,"date":"2020-03-17T11:50:41","date_gmt":"2020-03-17T10:50:41","guid":{"rendered":"https:\/\/somention.com\/?p=30592"},"modified":"2020-03-17T13:19:47","modified_gmt":"2020-03-17T12:19:47","slug":"instagram-top-100-voor-nederlandse-merken-editie-maart-2020","status":"publish","type":"post","link":"https:\/\/somention.com\/nl\/socialmedia\/instagram-top-100-voor-nederlandse-merken-editie-maart-2020\/","title":{"rendered":"Instagram Top 100 voor Nederlandse merken – editie maart 2020"},"content":{"rendered":"

Voor de 2de keer heeft Somention onderzoek gedaan naar de 100 belangrijkste Nederlandse merken op Instagram, de Instagram top 100. Het onderzoek is gehouden onder Nederlandse merken of internationale merken met een Nederlands Instagram account en focust zich op de engagement rate* in combinatie met het aantal volgers. Dat doen we niet voor niets, we vinden het volgersaantal net zo belangrijk als interactie. Er is gekeken naar zowel de grootte van de fanbase, als naar de hoeveelheid reacties en likes. Somention zal elk kwartaal de nieuwe Instagram top 100 publiceren.<\/p>\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
maart 2020<\/div><\/td>\n
Instagram Account<\/div><\/td>\n
Volgers<\/div><\/td>\n
Engagement Rate*<\/div><\/td>\n<\/tr>\n
1<\/div><\/td>\n
@theoceancleanup<\/div><\/td>\n
430,268<\/div><\/td>\n
3.11%<\/div><\/td>\n<\/tr>\n
2<\/div><\/td>\n
@bol_com<\/div><\/td>\n
103,101<\/div><\/td>\n
14.74%<\/div><\/td>\n<\/tr>\n
3<\/div><\/td>\n
@efteling<\/div><\/td>\n
265,704<\/div><\/td>\n
3.20%<\/div><\/td>\n<\/tr>\n
4<\/div><\/td>\n
@vangoghmuseum<\/div><\/td>\n
1,544,694<\/div><\/td>\n
2.27%<\/div><\/td>\n<\/tr>\n
5<\/div><\/td>\n
@albertheijn<\/div><\/td>\n
128,953<\/div><\/td>\n
3.96%<\/div><\/td>\n<\/tr>\n
6<\/div><\/td>\n
@netflixnl<\/div><\/td>\n
359,868<\/div><\/td>\n
2.30%<\/div><\/td>\n<\/tr>\n
7<\/div><\/td>\n
@unilever<\/div><\/td>\n
68,598<\/div><\/td>\n
11.09%<\/div><\/td>\n<\/tr>\n
8<\/div><\/td>\n
@myjewellery<\/div><\/td>\n
372,068<\/div><\/td>\n
2.04%<\/div><\/td>\n<\/tr>\n
9<\/div><\/td>\n
@annefrankhouse_official<\/div><\/td>\n
84,270<\/div><\/td>\n
4.74%<\/div><\/td>\n<\/tr>\n
10<\/div><\/td>\n
@walibihollandofficial<\/div><\/td>\n
86,612<\/div><\/td>\n
3.98%<\/div><\/td>\n<\/tr>\n
11<\/div><\/td>\n
@mcdonaldsnl<\/div><\/td>\n
108,267<\/div><\/td>\n
2.43%<\/div><\/td>\n<\/tr>\n
12<\/div><\/td>\n
@wondr.experience<\/div><\/td>\n
68,198<\/div><\/td>\n
3.81%<\/div><\/td>\n<\/tr>\n
13<\/div><\/td>\n
@lowlands_fest<\/div><\/td>\n
63,191<\/div><\/td>\n
4.36%<\/div><\/td>\n<\/tr>\n
14<\/div><\/td>\n
@pinkpopfest<\/div><\/td>\n
58,182<\/div><\/td>\n
4.83%<\/div><\/td>\n<\/tr>\n
15<\/div><\/td>\n
@rijksmuseum<\/div><\/td>\n
502,155<\/div><\/td>\n
1.29%<\/div><\/td>\n<\/tr>\n
16<\/div><\/td>\n
@klm<\/div><\/td>\n
1,387,890<\/div><\/td>\n
1.17%<\/div><\/td>\n<\/tr>\n
17<\/div><\/td>\n
@playstation_nl<\/div><\/td>\n
53,103<\/div><\/td>\n
4.63%<\/div><\/td>\n<\/tr>\n
18<\/div><\/td>\n
@nikonnl<\/div><\/td>\n
41,412<\/div><\/td>\n
14.18%<\/div><\/td>\n<\/tr>\n
19<\/div><\/td>\n
@transavia<\/div><\/td>\n
83,628<\/div><\/td>\n
2.24%<\/div><\/td>\n<\/tr>\n
20<\/div><\/td>\n
@blondamsterdamnl<\/div><\/td>\n
52,282<\/div><\/td>\n
4.12%<\/div><\/td>\n<\/tr>\n
21<\/div><\/td>\n
@hunkemoller<\/div><\/td>\n
640,983<\/div><\/td>\n
1.11%<\/div><\/td>\n<\/tr>\n
22<\/div><\/td>\n
@wnfnederland<\/div><\/td>\n
55,455<\/div><\/td>\n
3.39%<\/div><\/td>\n<\/tr>\n
23<\/div><\/td>\n
@clandebanlieue<\/div><\/td>\n
44,572<\/div><\/td>\n
5.18%<\/div><\/td>\n<\/tr>\n
24<\/div><\/td>\n
@dilleenkamille<\/div><\/td>\n
233,830<\/div><\/td>\n
1.28%<\/div><\/td>\n<\/tr>\n
25<\/div><\/td>\n
@shell<\/div><\/td>\n
264,849<\/div><\/td>\n
1.24%<\/div><\/td>\n<\/tr>\n
26<\/div><\/td>\n
@jaminonline<\/div><\/td>\n
35,967<\/div><\/td>\n
6.83%<\/div><\/td>\n<\/tr>\n
27<\/div><\/td>\n
@schiphol<\/div><\/td>\n
70,509<\/div><\/td>\n
1.98%<\/div><\/td>\n<\/tr>\n
28<\/div><\/td>\n
@artipoppe<\/div><\/td>\n
140,161<\/div><\/td>\n
1.49%<\/div><\/td>\n<\/tr>\n
29<\/div><\/td>\n
@karwei<\/div><\/td>\n
222,057<\/div><\/td>\n
1.25%<\/div><\/td>\n<\/tr>\n
30<\/div><\/td>\n
@meauxmeauxnl<\/div><\/td>\n
61,964<\/div><\/td>\n
2.49%<\/div><\/td>\n<\/tr>\n
31<\/div><\/td>\n
@mostwantednl<\/div><\/td>\n
301,183<\/div><\/td>\n
1.11%<\/div><\/td>\n<\/tr>\n
32<\/div><\/td>\n
@lush_nl<\/div><\/td>\n
85,099<\/div><\/td>\n
1.60%<\/div><\/td>\n<\/tr>\n
33<\/div><\/td>\n
@schorembarbier<\/div><\/td>\n
393,882<\/div><\/td>\n
0.92%<\/div><\/td>\n<\/tr>\n
34<\/div><\/td>\n
@tonyschocolonely_nl<\/div><\/td>\n
65,319<\/div><\/td>\n
1.89%<\/div><\/td>\n<\/tr>\n
35<\/div><\/td>\n
@samsungnederland<\/div><\/td>\n
68,600<\/div><\/td>\n
1.69%<\/div><\/td>\n<\/tr>\n
36<\/div><\/td>\n
@topnotchnl<\/div><\/td>\n
283,088<\/div><\/td>\n
0.98%<\/div><\/td>\n<\/tr>\n
37<\/div><\/td>\n
@ritualscosmetics<\/div><\/td>\n
565,502<\/div><\/td>\n
0.81%<\/div><\/td>\n<\/tr>\n
38<\/div><\/td>\n
@uva_amsterdam<\/div><\/td>\n
30,493<\/div><\/td>\n
4.03%<\/div><\/td>\n<\/tr>\n
39<\/div><\/td>\n
@gemeenteamsterdam<\/div><\/td>\n
46,991<\/div><\/td>\n
2.67%<\/div><\/td>\n<\/tr>\n
40<\/div><\/td>\n
@ns_online<\/div><\/td>\n
35,491<\/div><\/td>\n
3.43%<\/div><\/td>\n<\/tr>\n
41<\/div><\/td>\n
@spotifynl<\/div><\/td>\n
20,999<\/div><\/td>\n
9.34%<\/div><\/td>\n<\/tr>\n
42<\/div><\/td>\n
@disneynl<\/div><\/td>\n
47,502<\/div><\/td>\n
2.45%<\/div><\/td>\n<\/tr>\n
43<\/div><\/td>\n
@canonnederland<\/div><\/td>\n
101,915<\/div><\/td>\n
1.27%<\/div><\/td>\n<\/tr>\n
44<\/div><\/td>\n
@bmwnederland<\/div><\/td>\n
21,264<\/div><\/td>\n
7.58%<\/div><\/td>\n<\/tr>\n
45<\/div><\/td>\n
@hemanederland<\/div><\/td>\n
401,513<\/div><\/td>\n
0.79%<\/div><\/td>\n<\/tr>\n
46<\/div><\/td>\n
@suitsupply<\/div><\/td>\n
532,336<\/div><\/td>\n
0.75%<\/div><\/td>\n<\/tr>\n
47<\/div><\/td>\n
@museumvoorlinden<\/div><\/td>\n
84,572<\/div><\/td>\n
1.31%<\/div><\/td>\n<\/tr>\n
48<\/div><\/td>\n
@corendon<\/div><\/td>\n
147,392<\/div><\/td>\n
0.97%<\/div><\/td>\n<\/tr>\n
49<\/div><\/td>\n
@videolandonline<\/div><\/td>\n
63,997<\/div><\/td>\n
1.57%<\/div><\/td>\n<\/tr>\n
50<\/div><\/td>\n
@lovestoriesintimates<\/div><\/td>\n
216,869<\/div><\/td>\n
0.84%<\/div><\/td>\n<\/tr>\n
51<\/div><\/td>\n
@redbullned<\/div><\/td>\n
89,169<\/div><\/td>\n
1.12%<\/div><\/td>\n<\/tr>\n
52<\/div><\/td>\n
@kwantum_nederland<\/div><\/td>\n
189,296<\/div><\/td>\n
0.85%<\/div><\/td>\n<\/tr>\n
53<\/div><\/td>\n
@tuinederland<\/div><\/td>\n
82,834<\/div><\/td>\n
1.16%<\/div><\/td>\n<\/tr>\n
54<\/div><\/td>\n
@actionnederland<\/div><\/td>\n
293,568<\/div><\/td>\n
0.75%<\/div><\/td>\n<\/tr>\n
55<\/div><\/td>\n
@mercedesbenz_nl<\/div><\/td>\n
64,211<\/div><\/td>\n
1.37%<\/div><\/td>\n<\/tr>\n
56<\/div><\/td>\n
@prinsesmaximacentrum<\/div><\/td>\n
15,280<\/div><\/td>\n
9.23%<\/div><\/td>\n<\/tr>\n
57<\/div><\/td>\n
@action.beauty<\/div><\/td>\n
31,203<\/div><\/td>\n
2.28%<\/div><\/td>\n<\/tr>\n
58<\/div><\/td>\n
@ingnederland<\/div><\/td>\n
38,540<\/div><\/td>\n
2.04%<\/div><\/td>\n<\/tr>\n
59<\/div><\/td>\n
@gemeenterotterdam<\/div><\/td>\n
37,918<\/div><\/td>\n
2.03%<\/div><\/td>\n<\/tr>\n
60<\/div><\/td>\n
@devegetarischeslager<\/div><\/td>\n
41,328<\/div><\/td>\n
1.91%<\/div><\/td>\n<\/tr>\n
61<\/div><\/td>\n
@vanmoof<\/div><\/td>\n
43,358<\/div><\/td>\n
1.84%<\/div><\/td>\n<\/tr>\n
62<\/div><\/td>\n
@zeeman_textielsupers<\/div><\/td>\n
159,515<\/div><\/td>\n
0.76%<\/div><\/td>\n<\/tr>\n
63<\/div><\/td>\n
@ikeanederland<\/div><\/td>\n
328,778<\/div><\/td>\n
0.66%<\/div><\/td>\n<\/tr>\n
64<\/div><\/td>\n
@rivieramaison<\/div><\/td>\n
125,323<\/div><\/td>\n
0.79%<\/div><\/td>\n<\/tr>\n
65<\/div><\/td>\n
@allerhande<\/div><\/td>\n
207,248<\/div><\/td>\n
0.69%<\/div><\/td>\n<\/tr>\n
66<\/div><\/td>\n
@debijenkorf<\/div><\/td>\n
166,584<\/div><\/td>\n
0.73%<\/div><\/td>\n<\/tr>\n
67<\/div><\/td>\n
@bksfestival<\/div><\/td>\n
24,075<\/div><\/td>\n
2.40%<\/div><\/td>\n<\/tr>\n
68<\/div><\/td>\n
@huaweimobilenl<\/div><\/td>\n
16,205<\/div><\/td>\n
4.05%<\/div><\/td>\n<\/tr>\n
69<\/div><\/td>\n
@xenos_nl<\/div><\/td>\n
177,246<\/div><\/td>\n
0.68%<\/div><\/td>\n<\/tr>\n
70<\/div><\/td>\n
@disneyplusnl<\/div><\/td>\n
18,252<\/div><\/td>\n
3.12%<\/div><\/td>\n<\/tr>\n
71<\/div><\/td>\n
@depindakaaswinkel<\/div><\/td>\n
24,053<\/div><\/td>\n
2.29%<\/div><\/td>\n<\/tr>\n
72<\/div><\/td>\n
@tisjadamenlingerie<\/div><\/td>\n
296,031<\/div><\/td>\n
0.61%<\/div><\/td>\n<\/tr>\n
73<\/div><\/td>\n
@plantsome<\/div><\/td>\n
29,827<\/div><\/td>\n
1.88%<\/div><\/td>\n<\/tr>\n
74<\/div><\/td>\n
@kruidvat<\/div><\/td>\n
111,295<\/div><\/td>\n
0.74%<\/div><\/td>\n<\/tr>\n
75<\/div><\/td>\n
@patta_nl<\/div><\/td>\n
367,135<\/div><\/td>\n
0.55%<\/div><\/td>\n<\/tr>\n
76<\/div><\/td>\n
@levis_nl<\/div><\/td>\n
67,408<\/div><\/td>\n
0.93%<\/div><\/td>\n<\/tr>\n
77<\/div><\/td>\n
@laplace_nl<\/div><\/td>\n
10,435<\/div><\/td>\n
14.26%<\/div><\/td>\n<\/tr>\n
78<\/div><\/td>\n
@oliviakate.nl<\/div><\/td>\n
48,630<\/div><\/td>\n
1.33%<\/div><\/td>\n<\/tr>\n
79<\/div><\/td>\n
@cocacola_nl<\/div><\/td>\n
15,546<\/div><\/td>\n
3.66%<\/div><\/td>\n<\/tr>\n
80<\/div><\/td>\n
@thelemontree.nl<\/div><\/td>\n
63,777<\/div><\/td>\n
1.05%<\/div><\/td>\n<\/tr>\n
81<\/div><\/td>\n
@mediamarktnl<\/div><\/td>\n
64,968<\/div><\/td>\n
0.94%<\/div><\/td>\n<\/tr>\n
82<\/div><\/td>\n
@jdsportsnl<\/div><\/td>\n
133,750<\/div><\/td>\n
0.68%<\/div><\/td>\n<\/tr>\n
83<\/div><\/td>\n
@lucardi_juwelier<\/div><\/td>\n
28,721<\/div><\/td>\n
1.82%<\/div><\/td>\n<\/tr>\n
84<\/div><\/td>\n
@pathe<\/div><\/td>\n
101,099<\/div><\/td>\n
0.75%<\/div><\/td>\n<\/tr>\n
85<\/div><\/td>\n
@marktplaats<\/div><\/td>\n
15,040<\/div><\/td>\n
3.44%<\/div><\/td>\n<\/tr>\n
86<\/div><\/td>\n
@foodhallen<\/div><\/td>\n
52,762<\/div><\/td>\n
1.18%<\/div><\/td>\n<\/tr>\n
87<\/div><\/td>\n
@cornerbakeryamsterdam<\/div><\/td>\n
55,334<\/div><\/td>\n
1.12%<\/div><\/td>\n<\/tr>\n
88<\/div><\/td>\n
@vedder.vedder<\/div><\/td>\n
123,976<\/div><\/td>\n
0.67%<\/div><\/td>\n<\/tr>\n
89<\/div><\/td>\n
@balr<\/div><\/td>\n
1,290,847<\/div><\/td>\n
0.42%<\/div><\/td>\n<\/tr>\n
90<\/div><\/td>\n
@kfcnederland<\/div><\/td>\n
8,620<\/div><\/td>\n
27.78%<\/div><\/td>\n<\/tr>\n
91<\/div><\/td>\n
@fanta_nl<\/div><\/td>\n
26,915<\/div><\/td>\n
1.73%<\/div><\/td>\n<\/tr>\n
92<\/div><\/td>\n
@fashionology_nl<\/div><\/td>\n
47,812<\/div><\/td>\n
1.24%<\/div><\/td>\n<\/tr>\n
93<\/div><\/td>\n
@nlvogue<\/div><\/td>\n
198,250<\/div><\/td>\n
0.57%<\/div><\/td>\n<\/tr>\n
94<\/div><\/td>\n
@intratuin_nederland<\/div><\/td>\n
100,106<\/div><\/td>\n
0.72%<\/div><\/td>\n<\/tr>\n
95<\/div><\/td>\n
@fabiennechapot<\/div><\/td>\n
120,233<\/div><\/td>\n
0.66%<\/div><\/td>\n<\/tr>\n
96<\/div><\/td>\n
@beeksebergen<\/div><\/td>\n
16,135<\/div><\/td>\n
2.92%<\/div><\/td>\n<\/tr>\n
97<\/div><\/td>\n
@loods5<\/div><\/td>\n
344,470<\/div><\/td>\n
0.48%<\/div><\/td>\n<\/tr>\n
98<\/div><\/td>\n
@bylotte<\/div><\/td>\n
32,187<\/div><\/td>\n
1.52%<\/div><\/td>\n<\/tr>\n
99<\/div><\/td>\n
@bugaboostrollers<\/div><\/td>\n
400,766<\/div><\/td>\n
0.41%<\/div><\/td>\n<\/tr>\n
100<\/div><\/td>\n
@dancetour<\/div><\/td>\n
9,803<\/div><\/td>\n
5.35%<\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Peildatum: 2 maart 2020<\/p>\n

De selectie voor het onderzoek is als volgt opgezet: om een betrouwbare Engagement Rate te krijgen worden alleen accounts meegenomen met meer dan 5.000 volgers. Uitgesloten zijn (nieuws)platforms, omroepen en programma\u2019s, sportclubs en verenigingen. Helaas hebben we accounts met een 18+ instelling (zoals die van alcoholhoudende dranken en loterijen) moeten uitsluiten ivm settings van Instagram.<\/p>\n

* Engagement Rate is het aantal reacties en likes per post gedeeld door het aantal volgers op dat moment. De ER is gebaseerd op het gemiddelde van de laatste 12 berichten<\/p>\n

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1576074736190{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-image: url(http:\/\/somention.com\/wp-content\/uploads\/2018\/05\/3.png?id=23331) !important;}”][vc_column_text]<\/p>\n

Staat je merk er niet bij? Meld je dan aan via onderstaand formulier:<\/span><\/h2>\n

[contact-form-7 id=”30084″ title=”Nederlandse Instagram top 100″][\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n

 <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Voor de 2de keer heeft Somention onderzoek gedaan naar de 100 belangrijkste Nederlandse merken op Instagram, de Instagram top 100. Het onderzoek is gehouden onder Nederlandse merken of internationale merken met een Nederlands Instagram account en focust zich op de engagement rate* in combinatie met…<\/p>\n","protected":false},"author":2,"featured_media":30595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1928],"tags":[4583,73,4577,4582,4584],"class_list":["post-30592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-top-100","tag-brands","tag-instagram","tag-instagram-top-100","tag-merken","tag-ocean-clean-up"],"yoast_head":"\nInstagram Top 100 voor Nederlandse merken - editie maart 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somention.com\/nl\/socialmedia\/instagram-top-100-voor-nederlandse-merken-editie-maart-2020\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Top 100 voor Nederlandse merken - editie maart 2020\" \/>\n<meta property=\"og:description\" content=\"Voor de 2de keer heeft Somention onderzoek gedaan naar de 100 belangrijkste Nederlandse merken op Instagram, de Instagram top 100. 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