{"id":31935,"date":"2021-07-26T11:59:57","date_gmt":"2021-07-26T09:59:57","guid":{"rendered":"https:\/\/somention.com\/?post_type=portfolio_page&p=31935"},"modified":"2024-01-26T16:47:39","modified_gmt":"2024-01-26T15:47:39","slug":"bepanthen-thedean","status":"publish","type":"portfolio_page","link":"https:\/\/somention.com\/nl\/socialmedia\/cases\/bepanthen-thedean\/","title":{"rendered":"Bepanthen x The Dean – Influencer campagne"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image=”31952″ padding_top=”200″ padding_bottom=”200″ z_index=””][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″ offset=”vc_col-xs-4\/5″][vc_single_image image=”31595″ img_size=”full” alignment=”center” qode_css_animation=””][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column][vc_empty_space][vc_column_text]<\/p>\n

De cr\u00e8me de la cr\u00e8me
\ntegen eczeem<\/strong><\/span><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”55px”][vc_column_text]<\/p>\n

Influencer campagne, always-on en advertising<\/strong><\/span><\/h2>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

Somention werkt al sinds 2016 voor Bepanthen. Ons dedicated brand team werkt vol enthousiasme aan de social media kanalen en heeft ondertussen een trouwe fanbase en community opgebouwd. Toen Bepanthen ons vroeg om een taboedoorbrekende awareness campagne te bedenken omtrent hun Eczeem Cr\u00e8me stond het team meteen in de startblokken om hier een groot succes van te maken.<\/span><\/p>\n

[\/vc_column_text][vc_empty_space][vc_separator type=”normal” color=”#122e6c”]<\/i><\/span><\/span><\/i><\/span><\/span>[\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#bce6f3″ padding_top=”50″ padding_bottom=”50″ z_index=”” background_image=”31941″][vc_column width=”1\/6″][vc_empty_space][\/vc_column][vc_column width=”2\/3″][vc_column_text]https:\/\/vimeo.com\/579344183<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”55px”][vc_column_text]<\/p>\n

Aanpak<\/span><\/h2>\n

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Voor deze campagne zijn we een samenwerking gestart met content creator Daan Boom. Deze creatieve duizendpoot is cabaretier, schrijver, zanger en bekend als presentator van het programma \u2018Streetlab\u2019. Wat veel mensen niet weten, is dat hij jarenlang ervaring heeft met eczeem. En laat hij dat onderwerp nou n\u00e9t ter sprake brengen in zijn zevendelige YouTube-docuserie \u2018The Dean\u2019. Hier probeert Daan door te breken in de Nederlandse hiphopscene, maar ook het taboe rondom eczeem onder de aandacht te brengen. Een collab met Bepanthen was daarom de perfecte match.\u00a0<\/span><\/p>\n

In de branded aflevering van \u2018The Dean\u2019 verwerkt Daan zijn persoonlijke verhaal rondom eczeem, informeert hij zijn kijkers over do\u2019s & don\u2019ts rondom eczeem en vertelt hij ontzettend positief over Bepanthen. Dit doet hij op een luchtige en humoristische manier, middels een coole rap-video. <\/span><\/p>\n

Naast de toffe influencer content stond de always-on content van Bepanthen ook de hele maand in teken van de Eczeem Cr\u00e8me. We hebben hiervoor informerende en inspirerende content gecre\u00eberd: quotes, herkenbare momenten, quizzen en dit alles met een vleugje humor. Met deze perfecte balans aan verschillende content hebben we de doelgroep kennis laten maken met dit product.\u00a0<\/span><\/p>\n

[\/vc_column_text][vc_empty_space][vc_separator type=”normal” color=”#0f372d”][vc_empty_space][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#bce6f3″ padding_top=”50″ padding_bottom=”50″ z_index=””][vc_column width=”1\/3″][vc_single_image image=”31943″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d” qode_css_animation=””][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”31944″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d” qode_css_animation=””][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”31942″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”55px”][vc_column_text]<\/p>\n

Resultaat<\/span><\/h2>\n

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Tijdens de campagneperiode van vier weken zijn er in totaal 1M mensen bereikt, waarbij de engagements oplopen tot 260K. Met deze originele, grappige en informerende content hebben we een groot publiek weten te bereiken en zijn de doelstellingen ruimschoots behaald waarbij het product van Bepanthen de winkels uitvloog.\u00a0<\/span><\/p>\n

Wil jij ook impact maken op social media? Neem dan contact met ons op via info@somention.com of 085 876 95 50.<\/span><\/p>\n

[\/vc_column_text][vc_empty_space][vc_separator type=”normal” color=”#122e6c”][vc_empty_space][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image=”31952″ padding_top=”200″ padding_bottom=”200″ z_index=””][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″ offset=”vc_col-xs-4\/5″][vc_single_image image=”31595″ img_size=”full” alignment=”center” qode_css_animation=””][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column][vc_empty_space][vc_column_text] De cr\u00e8me de la cr\u00e8me tegen eczeem [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”55px”][vc_column_text] Influencer campagne, always-on en…<\/p>\n","protected":false},"author":2,"featured_media":31945,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[5578,5586,5582,5581],"portfolio_tag":[],"class_list":["post-31935","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-always-on-nl","portfolio_category-influencer-marketing-nl","portfolio_category-social-advertising-nl","portfolio_category-webcare-community-management-nl"],"yoast_head":"\nBepanthen x The Dean - Influencer campagne - Somention<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somention.com\/nl\/socialmedia\/cases\/bepanthen-thedean\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bepanthen x The Dean - Influencer campagne\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image=”31952″ padding_top=”200″ padding_bottom=”200″ z_index=””][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″ offset=”vc_col-xs-4\/5″][vc_single_image image=”31595″ img_size=”full” alignment=”center” qode_css_animation=””][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column width=”1\/5″][\/vc_column][vc_column][vc_empty_space][vc_column_text] De cr\u00e8me de la cr\u00e8me tegen eczeem [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”55px”][vc_column_text] Influencer campagne, always-on en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somention.com\/nl\/socialmedia\/cases\/bepanthen-thedean\/\" \/>\n<meta property=\"og:site_name\" content=\"Somention The Fan Creating Social Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T15:47:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somention.com\/wp-content\/uploads\/2021\/07\/Thumbnail_V3_Wit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/cases\\\/bepanthen-thedean\\\/\",\"url\":\"https:\\\/\\\/somention.com\\\/nl\\\/socialmedia\\\/cases\\\/bepanthen-thedean\\\/\",\"name\":\"Bepanthen x The Dean - 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