Vacuums! By no means a sexy product, but an interesting case for us. How can you get consumers to start liking, sharing and commenting on posts about domestic products? The fact is everybody needs a vacuum, which gives us room to allow our creativity to roam freely!
Rowenta asked us to give their new line of vacuums some attention, for which they had launched a special new website. We devised newsjackers, we developed giveaways that responded well to create a community and we created a bigger brand awareness. Supplementing this with collaborations with influencers ensured that consumers not only bought a vacuum, but a bit like us, they became real fans of Rowenta.
A lot of the visuals are made by our in-house photographer and designers, additionally: we maintain the community management seven days a week.