---
title: "Somention | Social Front Runners"
description: "Somention is a social-first agency for social media, the creator economy and short-form UGC. #socialfrontrunners"
canonical: "https://somention.com/en"
language: "en"
---

# #Social Front Runners

_We don't keep up. We lead the way._

## We don't scroll along, we decide what's next

_We follow trends — and set them_

## Selected work

- [Kruidvat: Gen Z writes the soap](https://somention.com/en/work/kruidvat-cliffhangers): A TikTok soap where the comment section decides how the story continues. It turned employer-branding content into entertainment, written by the audience itself.
- [Allianz Direct: Insurance, minus the boring](https://somention.com/en/work/allianz-direct): A colleague from finance became the unexpected star of social, and a community that starts the conversation itself more and more often. That is how we made an insurer human for Gen Z and millennials.
- [Disney: The shortest route to magic? Your timeline!](https://somention.com/en/work/disney): An always-on social strategy that brings the magic of Disneyland Paris, Disney Cruise Line and Walt Disney World to the Dutch timeline. So viewers think one thing only: I want to go there.

## Stopped to read this?

_Then we're doing something right!_

## #workingatsomention

Culture and people. [Check our vacancies!](https://somention.homerun.co)

## Things we do

### Strategy

- Social strategy
- Campaign strategy
- Insights & Analyses
- (Gen-Z) focus groups

### Content

- Always on
- Campaigns
- In-house production
- User generated content & influencers

### Community

- Social listening
- Webcare & interaction
- Monitoring
- Reporting

Where can we help you? [get in touch](mailto:info@somention.com)

## We work for

Kruidvat, Disney, Allianz Direct, MediaMarkt, TUI, NS Stations, DAF, Royal Canin, Fleurop, Grohe, Madurodam, Ministerie van Volksgezondheid, Welzijn en Sport, Wecycle, Schoonenberg, HelloFresh, Zwitsal, SodaStream, PLUS

## Contact

Somention BV  
[info@somention.com](mailto:info@somention.com)  
[+31 85 876 9 550](tel:+31858769550)

Want to join? [Go to Homerun](https://somention.homerun.co)

### Addresses

- **Somention HQ**: Stationsplein 45, 3013 AK Rotterdam, +31 85 876 9 550
- **Somention Belgium**: +32 38 08 03 75
- **Somention Germany**: Coming soon
- **Country Desks**: UK, Italy, Spain, Nordics, France, Poland

Follow & Like: [Instagram](https://instagram.com/somention), [TikTok](https://tiktok.com/@somention), [LinkedIn](https://linkedin.com/company/somention)